Data-Driven Undergraduate Marketing Lead

UMass Boston; Boston (MA); On-site; USD 120,000 - 170,000; Full time

Job summary

UMass Boston seeks a Director of Undergraduate Marketing to lead all media campaigns and strategy for undergraduate recruitment. You will plan omni-channel campaigns across print, digital, email, social, and portals in collaboration with Admissions, Financial Aid, international partners, and academic units.

You will track performance with dashboards, prepare regular reports, and coordinate with internal teams and external agencies to ensure on-time delivery and alignment with branding and

Qualifications

• Bachelor's degree required and 5–7 years of full-time experience in marketing, market research, media, advertising and/or public relations.
• A deep understanding of content marketing and media channels is required.
• Prior experience in higher education marketing is preferred.
• Knowledge of web-based tools such as Google Analytics, Google Tag Manager, Google search & display networks, Facebook Business Manager, CMS, and higher-ed CRM is preferred.

Responsibilities

• Develop and execute omni-channel marketing plans for undergraduate recruitment.
• Oversee content strategy for campaigns across traditional and digital media.
• Track marketing metrics with dashboards and produce post-cycle reports.
• Collaborate with Admissions, Financial Aid, international partners, and academic departments.
• Coordinate with external agencies for creative assets and campaign management.

Skills

Marketing strategy

Media planning

Content marketing

Data analysis

CRM reporting

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Tag Manager

Facebook Business Manager

CMS

CRM systems

Job description

UMass Boston seeks a Director of Undergraduate Marketing to lead all media campaigns and strategy for undergraduate recruitment. You will plan omni-channel campaigns across print, digital, email, social, and portals in collaboration with Admissions, Financial Aid, international partners, and academic units.

You will track performance with dashboards, prepare regular reports, and coordinate with internal teams and external agencies to ensure on-time delivery and alignment with branding and