Travel Content Marketing Coordinator

Louisville Tourism; United States; On-site; USD 42,000 - 56,000; Full time

Job summary

Louisville Tourism is seeking a detail-oriented Content Marketing Coordinator to join our Marketing Communications team. The role focuses on writing, editing and publishing visitor-facing content across owned channels, coordinating calendars and ensuring timely delivery of assets.

You will build and deploy email campaigns, support SEO and accessibility best practices, and collaborate with teams to tell Louisville's story through digital content and campaigns.

Qualifications

• Bachelor's degree or equivalent and 1–3 years in content creation, communications, digital marketing or related role.
• Strong writing, editing, proofreading and fact-checking skills.
• Excellent organizational skills to manage multiple deadlines, details and approval workflows.
• Working knowledge of content management systems, email marketing platforms and digital collaboration tools.
• Basic understanding of SEO, web accessibility and digital content best practices.
• Ability to interpret performance data and prepare clear reports; able to work independently in a fast-paced team.

Responsibilities

• Write, edit, proofread and update high-quality visitor-facing content, including blog posts, website copy, email newsletters and other digital materials.
• Maintain the department’s editorial and email calendars, track deadlines and ensure assets are ready for publication.
• Build, test, schedule and deploy email campaigns using templates, segments and QA procedures.
• Coordinate recurring email content with internal stakeholders and document approvals.
• Publish and maintain website content in a CMS following SEO, accessibility and formatting standards.
• Support content-related projects by coordinating timelines, logistics and deliverables.
• Organize and maintain Louisville Tourism’s assets for easy distribution.
• Develop regular educational content for the 78 Social program in partnership with team members.
• Assist with content research, fact-checking and spotting timely Louisville stories.
• Collaborate in integrated content planning across social, web, email, PR and campaigns.
• Repurpose content into channel-appropriate formats with the Social Media Manager.
• Compile content and email performance data and flag notable trends.
• Maintain clear project files and status updates.
• Collaborate with Marketing Communications, Tech Marketing and other teams to ensure on-brand content.
• Other duties as assigned.

Skills

Strong writing

Editing

Proofreading

Fact-checking

Project coordination

SEO basics

CMS familiarity

Email marketing familiarity

Education

Bachelor's degree in Marketing, Communications, Journalism, English or a related field, or an equivalent combination of education and relevant experience

Tools

Adobe Creative Suite

Content Management System (CMS)

Job description

Louisville Tourism is seeking a detail-oriented Content Marketing Coordinator to join our Marketing Communications team. The role focuses on writing, editing and publishing visitor-facing content across owned channels, coordinating calendars and ensuring timely delivery of assets.

You will build and deploy email campaigns, support SEO and accessibility best practices, and collaborate with teams to tell Louisville's story through digital content and campaigns.