Content Marketing Coordinator

Louisville Tourism; United States; On-site; USD 42,000 - 56,000; Full time

Job summary

Louisville Tourism is seeking a detail-oriented Content Marketing Coordinator to join our Marketing Communications team. The role focuses on writing, editing and publishing visitor-facing content across owned channels, coordinating calendars and ensuring timely delivery of assets.

You will build and deploy email campaigns, support SEO and accessibility best practices, and collaborate with teams to tell Louisville's story through digital content and campaigns.

Qualifications

• Bachelor's degree or equivalent and 1–3 years in content creation, communications, digital marketing or related role.
• Strong writing, editing, proofreading and fact-checking skills.
• Excellent organizational skills to manage multiple deadlines, details and approval workflows.
• Working knowledge of content management systems, email marketing platforms and digital collaboration tools.
• Basic understanding of SEO, web accessibility and digital content best practices.
• Ability to interpret performance data and prepare clear reports; able to work independently in a fast-paced team.

Responsibilities

• Write, edit, proofread and update high-quality visitor-facing content, including blog posts, website copy, email newsletters and other digital materials.
• Maintain the department’s editorial and email calendars, track deadlines and ensure assets are ready for publication.
• Build, test, schedule and deploy email campaigns using templates, segments and QA procedures.
• Coordinate recurring email content with internal stakeholders and document approvals.
• Publish and maintain website content in a CMS following SEO, accessibility and formatting standards.
• Support content-related projects by coordinating timelines, logistics and deliverables.
• Organize and maintain Louisville Tourism’s assets for easy distribution.
• Develop regular educational content for the 78 Social program in partnership with team members.
• Assist with content research, fact-checking and spotting timely Louisville stories.
• Collaborate in integrated content planning across social, web, email, PR and campaigns.
• Repurpose content into channel-appropriate formats with the Social Media Manager.
• Compile content and email performance data and flag notable trends.
• Maintain clear project files and status updates.
• Collaborate with Marketing Communications, Tech Marketing and other teams to ensure on-brand content.
• Other duties as assigned.

Skills

Strong writing

Editing

Proofreading

Fact-checking

Project coordination

SEO basics

CMS familiarity

Email marketing familiarity

Education

Bachelor's degree in Marketing, Communications, Journalism, English or a related field, or an equivalent combination of education and relevant experience

Tools

Adobe Creative Suite

Content Management System (CMS)

Job description

Louisville Tourism is seeking a detail-oriented and highly organized Content Marketing Coordinator to join our dynamic Marketing Communications team. As a destination marketing organization, our goal is to increase travel and tourism to Louisville, KY. The ideal candidate is a strong writer and dependable project coordinator with a passion for storytelling, digital content and travel. Reporting to the Marketing Communications Manager, this position will execute Louisville Tourism’s established content strategy and support the day-to-day production, scheduling, organization and distribution of visitor-facing content across owned channels.

Roles & Responsibilities

• Write, edit, proofread and update high-quality visitor-facing content, including blog posts, website copy, email newsletters, landing-page copy and other digital materials.
• Maintain the department’s master editorial and email calendars, track deadlines, collect inputs and confirm that approved content and assets are ready for publication.
• Build, test, schedule and deploy email campaigns using approved templates, audience segments and quality-assurance procedures.
• Coordinate recurring email content with internal stakeholders, including gathering copy and assets, routing drafts for review and documenting approvals.
• Publish and maintain website content in the content management system, following SEO, accessibility, linking and formatting best practices established by the team.
• Support content-related projects such as photo and video shoots, e-marketing campaigns and contracted assignments by coordinating timelines, logistics, deliverables and approvals.
• Organize, tag and maintain Louisville Tourism’s library of photos, videos, copy and other owned assets so materials are accurate, searchable and easy to distribute.
• Coordinate and develop regular educational content for the 78 Social program in partnership with appropriate team members and subject-matter experts.
• Assist with content research, fact-checking and identification of timely Louisville stories, seasonal opportunities and audience interests.
• Collaborate in the department’s integrated content planning process, ensuring alignment across social, web, email, public relations and campaign content.
• Repurpose approved long‑form, web and email content into channel‑appropriate formats in coordination with the Social Media Manager and other Marketing Communications team members.
• Compile content and email performance data, maintain recurring reports and flag notable trends or opportunities for review.
• Maintain clear project files, status updates and documentation for assigned content work.
• Work collaboratively with Marketing Communications, Tech Marketing and other Louisville Tourism teams to support cohesive, accurate and on‑brand content.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field, or an equivalent combination of education and relevant experience.
• One to three years of experience in content creation, communications, digital marketing, email marketing or a related role.
• Strong writing, editing, proofreading and fact‑checking skills.
• Excellent organizational skills with the ability to manage multiple deadlines, details and approval workflows.
• Working knowledge of content management systems, email marketing platforms and digital collaboration tools.
• Basic understanding of SEO, web accessibility and digital content best practices.
• Ability to interpret basic performance data and prepare clear, accurate reports.Ability to work independently while collaborating effectively in a fast‑paced team environment.

Preferred Skills & Competencies

• Experience in travel, tourism, hospitality, publishing or destination marketing.
• Familiarity with email audience segmentation, template building and campaign quality assurance.
• Experience with digital asset management systems and content libraries.
• Proficiency in Adobe Creative Suite or similar creative tools.
• Photography, videography or basic photo and video editing skills.
• In-depth knowledge of Louisville and its neighborhoods, attractions, culinary scene and events.
• Passion for travel and appreciation of Louisville’s bourbon culture.