Content Marketing Coordinator

Louisville Tourism; Louisville (KY); On-site; USD 40,000 - 60,000; Full time

Job summary

Louisville Tourism in Louisville, KY is seeking a detail-oriented Content Marketing Coordinator to join our Marketing Communications team. The ideal candidate writes clearly, manages editorial calendars, and coordinates daily content production across website, email, and social channels.

You will optimize visitor-facing content, support SEO and accessibility best practices, and help plan campaigns from briefing to deployment, while collaborating with internal teams and external partners.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English or related field.
• 1–3 years of experience in content creation, communications, digital marketing or related role.
• Strong writing, editing, proofreading and fact-checking skills.
• Excellent organizational skills with ability to manage multiple deadlines and approvals.
• Working knowledge of CMS, email marketing platforms and digital collaboration tools.
• Basic understanding of SEO, web accessibility and digital content best practices.

Responsibilities

• Write, edit, proofread and update high-quality visitor-facing content (blog posts, website copy, newsletters, landing pages).
• Maintain the department’s editorial and email calendars, track deadlines and confirm asset readiness for publication.
• Build, test, schedule and deploy email campaigns using approved templates and segments.
• Coordinate recurring email content with internal stakeholders and document approvals.
• Publish and maintain website content in the CMS following SEO and accessibility best practices.
• Support content projects, photo/video shoots, e-marketing campaigns and contracted assignments.
• Organize and maintain Louisville Tourism’s library of assets for easy distribution.
• Coordinate educational content for the 78 Social program with team members and experts.
• Assist with content research, fact-checking and audience opportunity identification.
• Collaborate across social, web, email, PR and campaign content; repurpose content for channels.
• Compile content and email performance data and flag trends for review.
• Maintain clear project files and status updates for content work.
• Work with Marketing Communications, Tech Marketing and other teams to ensure on-brand content.

Skills

Strong writing

Editing

Proofreading

Fact-checking

Organizational skills

SEO basics

Collaboration

Education

Bachelor’s degree in Marketing, Communications, Journalism, English

Tools

CMS platforms

Email marketing platforms

Digital collaboration tools

Job description

Louisville Tourism is seeking a detail-oriented and highly organized Content Marketing Coordinator to join our dynamic Marketing Communications team. As a destination marketing organization, our goal is to increase travel and tourism to Louisville, KY. The ideal candidate is a strong writer and dependable project coordinator with a passion for storytelling, digital content and travel. Reporting to the Marketing Communications Manager, this position will execute Louisville Tourism’s established content strategy and support the day-to-day production, scheduling, organization and distribution of visitor-facing content across owned channels.

• Write, edit, proofread and update high-quality visitor-facing content, including blog posts, website copy, email newsletters, landing-page copy and other digital materials.
• Maintain the department’s master editorial and email calendars, track deadlines, collect inputs and confirm that approved content and assets are ready for publication.
• Build, test, schedule and deploy email campaigns using approved templates, audience segments and quality-assurance procedures.
• Coordinate recurring email content with internal stakeholders, including gathering copy and assets, routing drafts for review and documenting approvals.
• Publish and maintain website content in the content management system, following SEO, accessibility, linking and formatting best practices established by the team.
• Support content-related projects such as photo and video shoots, e-marketing campaigns and contracted assignments by coordinating timelines, logistics, deliverables and approvals.
• Organize, tag and maintain Louisville Tourism’s library of photos, videos, copy and other owned assets so materials are accurate, searchable and easy to distribute.
• Coordinate and develop regular educational content for the 78 Social program in partnership with appropriate team members and subject-matter experts.
• Assist with content research, fact-checking and identification of timely Louisville stories, seasonal opportunities and audience interests.
• Collaborate in the department’s integrated content planning process, ensuring alignment across social, web, email, public relations and campaign content.
• Repurpose approved long-form, web and email content into channel-appropriate formats in coordination with the Social Media Manager and other Marketing Communications team members.
• Compile content and email performance data, maintain recurring reports and flag notable trends or opportunities for review.
• Maintain clear project files, status updates and documentation for assigned content work.
• Work collaboratively with Marketing Communications, Tech Marketing and other Louisville Tourism teams to support cohesive, accurate and on-brand content.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field, or an equivalent combination of education and relevant experience.
• One to three years of experience in content creation, communications, digital marketing, email marketing or a related role.
• Strong writing, editing, proofreading and fact-checking skills.
• Excellent organizational skills with the ability to manage multiple deadlines, details and approval workflows.
• Working knowledge of content management systems, email marketing platforms and digital collaboration tools.
• Basic understanding of SEO, web accessibility and digital content best practices.