Content Marketing Coordinator

Louisville Tourism; Louisville (KY); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Dental insurance

Flexible schedule

Health insurance

Paid time off

Vision insurance

Job summary

Louisville Tourism seeks a detail-oriented Content Marketing Coordinator to join the Marketing Communications team in Louisville, KY. You will craft visitor-facing content, manage calendars, and support email campaigns while coordinating assets and ensuring SEO-friendly publication across channels.

The role requires strong writing skills, organization, and experience with CMS and email marketing. This is an in-person position based in Louisville.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English or related field.
• 1–3 years of content creation, communications or digital marketing experience.
• Strong writing, editing, proofreading and fact-checking skills.
• Excellent organizational skills and ability to manage multiple deadlines.
• Experience with content management systems and email marketing platforms.
• Basic understanding of SEO and accessibility best practices.

Responsibilities

• Write, edit, proofread and update visitor-facing content (blogs, website, emails).
• Maintain editorial and email calendars; track deadlines and approvals.
• Build, test, schedule and deploy email campaigns with templates and segments.
• Coordinate content with internal stakeholders and asset routing for approvals.
• Publish and maintain website content in CMS following SEO and accessibility guidelines.
• Support content projects (photos/videos, e-marketing, contractors) and coordinate timelines.
• Organize and tag Louisville Tourism's media library for easy access.
• Coordinate educational content for the 78 Social program with team members.
• Assist with content research, fact-checking and timely Louisville stories.
• Collaborate in integrated content planning across social, web, email, PR and campaigns.
• Repurpose content into channel-appropriate formats with Social Media Manager.
• Compile performance data and flag notable trends for review.
• Maintain clear project files and status updates.
• Work with Marketing Communications and other teams for cohesive content.
• Other duties as assigned.

Skills

Content writing

Editing

Project coordination

Digital marketing

SEO basics

Email marketing

CMS

Education

Bachelor's degree in Marketing/Communications/English

Tools

CMS

Email marketing platforms

SEO tools

Job description

Louisville Tourism is seeking a detail-oriented and highly organized Content Marketing Coordinator to join our dynamic Marketing Communications team. As a destination marketing organization, our goal is to increase travel and tourism to Louisville, KY. The ideal candidate is a strong writer and dependable project coordinator with a passion for storytelling, digital content and travel. Reporting to the Marketing Communications Manager, this position will execute Louisville Tourism's established content strategy and support the day-to-day production, scheduling, organization and distribution of visitor-facing content across owned channels.

Roles & Responsibilities

• Write, edit, proofread and update high-quality visitor-facing content, including blog posts, website copy, email newsletters, landing-page copy and other digital materials.
• Maintain the department's master editorial and email calendars, track deadlines, collect inputs and confirm that approved content and assets are ready for publication.
• Build, test, schedule and deploy email campaigns using approved templates, audience segments and quality-assurance procedures.
• Coordinate recurring email content with internal stakeholders, including gathering copy and assets, routing drafts for review and documenting approvals.
• Publish and maintain website content in the content management system, following SEO, accessibility, linking and formatting best practices established by the team.
• Support content-related projects such as photo and video shoots, e-marketing campaigns and contracted assignments by coordinating timelines, logistics, deliverables and approvals.
• Organize, tag and maintain Louisville Tourism's library of photos, videos, copy and other owned assets so materials are accurate, searchable and easy to distribute.
• Coordinate and develop regular educational content for the 78 Social program in partnership with appropriate team members and subject-matter experts.
• Assist with content research, fact-checking and identification of timely Louisville stories, seasonal opportunities and audience interests.
• Collaborate in the department's integrated content planning process, ensuring alignment across social, web, email, public relations and campaign content.
• Repurpose approved long-form, web and email content into channel-appropriate formats in coordination with the Social Media Manager and other Marketing Communications team members.
• Compile content and email performance data, maintain recurring reports and flag notable trends or opportunities for review.
• Maintain clear project files, status updates and documentation for assigned content work.
• Work collaboratively with Marketing Communications, Tech Marketing and other Louisville Tourism teams to support cohesive, accurate and on-brand content.
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English or a related field, or an equivalent combination of education and relevant experience.
• One to three years of experience in content creation, communications, digital marketing, email marketing or a related role.
• Strong writing, editing, proofreading and fact-checking skills.
• Excellent organizational skills with the ability to manage multiple deadlines, details and approval workflows.
• Working knowledge of content management systems, email marketing platforms and digital collaboration tools.
• Basic understanding of SEO, web accessibility and digital content best practices.

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance
• Work Location: In person