Story-Driven Travel Content Marketing Coordinator

Louisville Tourism; Louisville (KY); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Dental insurance

Flexible schedule

Health insurance

Paid time off

Vision insurance

Job summary

Louisville Tourism seeks a detail-oriented Content Marketing Coordinator to join the Marketing Communications team in Louisville, KY. You will craft visitor-facing content, manage calendars, and support email campaigns while coordinating assets and ensuring SEO-friendly publication across channels.

The role requires strong writing skills, organization, and experience with CMS and email marketing. This is an in-person position based in Louisville.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English or related field.
• 1–3 years of content creation, communications or digital marketing experience.
• Strong writing, editing, proofreading and fact-checking skills.
• Excellent organizational skills and ability to manage multiple deadlines.
• Experience with content management systems and email marketing platforms.
• Basic understanding of SEO and accessibility best practices.

Responsibilities

• Write, edit, proofread and update visitor-facing content (blogs, website, emails).
• Maintain editorial and email calendars; track deadlines and approvals.
• Build, test, schedule and deploy email campaigns with templates and segments.
• Coordinate content with internal stakeholders and asset routing for approvals.
• Publish and maintain website content in CMS following SEO and accessibility guidelines.
• Support content projects (photos/videos, e-marketing, contractors) and coordinate timelines.
• Organize and tag Louisville Tourism's media library for easy access.
• Coordinate educational content for the 78 Social program with team members.
• Assist with content research, fact-checking and timely Louisville stories.
• Collaborate in integrated content planning across social, web, email, PR and campaigns.
• Repurpose content into channel-appropriate formats with Social Media Manager.
• Compile performance data and flag notable trends for review.
• Maintain clear project files and status updates.
• Work with Marketing Communications and other teams for cohesive content.
• Other duties as assigned.

Skills

Content writing

Editing

Project coordination

Digital marketing

SEO basics

Email marketing

CMS

Education

Bachelor's degree in Marketing/Communications/English

Tools

CMS

Email marketing platforms

SEO tools

Job description

Louisville Tourism seeks a detail-oriented Content Marketing Coordinator to join the Marketing Communications team in Louisville, KY. You will craft visitor-facing content, manage calendars, and support email campaigns while coordinating assets and ensuring SEO-friendly publication across channels.

The role requires strong writing skills, organization, and experience with CMS and email marketing. This is an in-person position based in Louisville.