Training Manager - Brand-Driven Field Learning Leader

STIHL Inc.; Centralia (WA); On-site; USD 87,000 - 97,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Life Insurance

Disability Insurance

Pension Plan

401(k) with employer match

Paid time off + 11 holidays

Job summary

STIHL Inc. is seeking a Training Manager to lead engaging live instruction and coaching across STIHL’s sales channels and product categories.

The role focuses on developing practical learning experiences that connect teams to the STIHL brand and its heritage of craftsmanship. You will work with commercial employees, dealers, and partners to deliver high-impact training programs, with a focus on product knowledge and effective sales strategies.

Qualifications

• Bachelor’s degree in Education, Communication, Business, or related field.
• 5+ years in a training, facilitation, or coaching role in commercial, retail, or technical industries.
• Professional training certifications (e.g., ATD Master Trainer, CPTM) strongly preferred.
• Experience training on products or systems with hands-on components.
• Up to 60% travel - 25% travel by air.

Responsibilities

• Facilitate in-person and virtual training sessions for STIHL commercial teams, dealers, and channel partners
• Deliver engaging, brand-aligned instruction on product knowledge, sales strategies, and customer engagement
• Partner with instructional designers to enhance existing training programs based on real-time learner feedback
• Coach field reps and trainers to elevate facilitation techniques and improve learning outcomes
• Assess learner performance and gather qualitative feedback to identify improvement opportunities
• Represent STIHL values and culture in every learning interaction — modeling professionalism, integrity, and a passion for craftsmanship
• All other duties and responsibilities as assigned

Skills

Facilitation

Public speaking

Coaching

Interpersonal skills

LMS experience

Instructional design

Education

Bachelor’s degree in Education

Tools

PowerPoint

Microsoft Teams

Job description

STIHL Inc. is seeking a Training Manager to lead engaging live instruction and coaching across STIHL’s sales channels and product categories.

The role focuses on developing practical learning experiences that connect teams to the STIHL brand and its heritage of craftsmanship. You will work with commercial employees, dealers, and partners to deliver high-impact training programs, with a focus on product knowledge and effective sales strategies.