Training Manager

STIHL USA; Los Angeles (CA); On-site; USD 89,000 - 100,000; Full time

Benefits offered by this job

Excellent health benefits

Company-paid Life Insurance

Short & Long-Term Disability

Pension Plan

401(k) with employer match

Paid time off

11 Paid Holidays

Job summary

STIHL USA is seeking a Training Manager to lead live and virtual instruction for our commercial teams and dealers. You will coach trainers, partner with designers, and ensure programs align with STIHL’s standards of quality and customer focus.

You will drive engaging product and sales training, leveraging LMS tools and hands-on sessions while traveling up to 25% to support learning outcomes across regions.

Qualifications

• Bachelor’s degree in Education, Communication, Business, or related field required.
• Professional training certifications (ATD Master Trainer, CPTM) strongly preferred.
• 5+ years in training, facilitation, or coaching in commercial, retail, or technical industries.
• Experience training on products or systems with hands-on components.
• Familiarity with STIHL product categories or dealer networks.
• Proven success delivering high-impact instruction to adult learners.
• Up to 25% travel by air.
• Strong facilitation and public speaking skills for technical and commercial audiences.
• Familiarity with LMS platforms and classroom technologies.
• Ability to adapt instructional techniques to diverse learner needs.
• Proficiency with training software (PowerPoint, Teams, etc.).
• Highly relational with interpersonal and coaching abilities.

Responsibilities

• Facilitate in-person and virtual training sessions for STIHL commercial teams, dealers, and channel partners.
• Deliver engaging, brand-aligned instruction on product knowledge, sales strategies, and customer engagement.
• Partner with instructional designers to enhance training programs based on learner feedback.
• Coach field reps and trainers to elevate facilitation techniques and learning outcomes.
• Assess learner performance and gather feedback to identify improvements.
• Represent STIHL values and culture in learning interactions with professionalism and integrity.
• All other duties as assigned.

Skills

Facilitation

Public speaking

Coaching

Instruction design collaboration

Education

Bachelor’s degree in Education, Communication, Business, or related field

Professional training certifications (ATD Master Trainer, CPTM)

Tools

LMS familiarity

PowerPoint

Teams

Job description

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You’ll Love Working at STIHL:

• Excellent health benefits including Medical, Dental & Vision Insurance
• Company-paid Life Insurance and Short & Long-Term Disability
• Robust retirement offerings including:
• A fully vested Pension Plan after 5 years
• A 401(k) with generous employer match
• Paid time off in addition to 11 Paid Holidays
• A strong culture of stability, community, and innovation
• Compensation: $89,000-$100,000 per year with multiple payment opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity

About You

You are a results-driven learning professional dedicated to creating engaging training experiences that connect people to products, purpose, and brand values. Adept at facilitating live instruction, coaching performance, and empowering teams to deliver exceptional customer and business outcomes.

Our ideal candidate will live in or around Southern, CA, or be open to relocation.

Purpose

The Training Manager serves as a key instructional leader within STIHL’s Commercial Learning and Development team, responsible for delivering impactful training experiences that sharpen our teams’ capabilities and deepen their connection to the STIHL brand. This role focuses on live instruction, coaching, and facilitation across STIHL’s sales channels and product categories — ensuring that commercial employees, dealers, and partners gain not just product knowledge, but also the skills to represent our legacy of innovation and quality.

Job Duties & Responsibilities

• Facilitate in-person and virtual training sessions for STIHL commercial teams, dealers, and channel partners
• Deliver engaging, brand-aligned instruction on product knowledge, sales strategies, and customer engagement
• Partner with instructional designers to enhance existing training programs based on real-time learner feedback
• Coach field reps and trainers to elevate facilitation techniques and improve learning outcomes
• Assess learner performance and gather qualitative feedback to identify improvement opportunities
• Represent STIHL values and culture in every learning interaction — modeling professionalism, integrity, and a passion for craftsmanship
• All other duties and responsibilities as assigned

Specifications

• Bachelor’s degree in Education, Communication, Business, or related field
• Professional training certifications (e.g., ATD Master Trainer, CPTM) strongly preferred
• 5+ years in a training, facilitation, or coaching role in commercial, retail, or technical industries
• Experience training on products or systems with hands-on components
• Familiarity with STIHL’s product categories or dealer networks
• Proven success in delivering high-impact instruction to adult learners
• Up to 25% travel by air
• Strong facilitation and public speaking skills for technical and commercial audiences
• Familiarity with LMS platforms and classroom technologies
• Ability to adapt instructional techniques to suit diverse learner needs
• Basic proficiency with training software (PowerPoint, Teams, etc.)
• Highly relational, strong interpersonal and coaching abilities