Trade Show Strategist: ROI‑Driven Event Architect

Tyler Technologies, Inc.; Yarmouth (ME); On-site; USD 53,000 - 70,000; Full time

Job summary

Tyler Technologies, Inc. in Plano, Texas or Yarmouth, Maine, seeks a Trade Show Specialist to lead planning and execution of high-impact events aligned with marketing goals.

You will design booth experiences, manage budgets, and collaborate with sales for lead follow-up, while tracking KPIs and ROI across campaigns. The role requires 1-3 years in trade shows or experiential marketing, strong organizational and communication skills, and a basic understanding of the public sector software

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 1-3 years of experience supporting or managing trade shows, events, or experiential marketing.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication across cross-functional teams.
• Analytical mindset with the ability to translate performance metrics into action.
• Basic understanding of the public sector software industry is a plus.
• Proficiency in Microsoft Office; familiarity with marketing automation or CRM platforms is a plus.

Responsibilities

• Develop and execute comprehensive trade show strategies aligned with marketing objectives.
• Design engaging booth experiences and interactive elements that reflect campaign strategy and resonate with target audiences.
• Oversee all event logistics, including vendor coordination, inventory management, and shipment of booth assets and promotional materials.
• Travel as needed to support on-site execution, manage logistics, and represent the marketing team at key industry events.
• Track and analyze performance metrics, evaluate event success against KPIs and ROI goals, and deliver actionable post-event insights and recommendations.
• Manage the trade show calendar and maintain strong relationships with industry contacts and preferred vendor partners.
• Partner closely with sales teams to coordinate lead management and post-show follow-up strategies.
• Monitor and manage budgets throughout the event lifecycle, including invoice processing, expense reporting, vendor selection, and contract negotiation in compliance with company policies.
• Collaborate with cross-functional marketing teams to execute integrated campaigns that support and amplify trade show initiatives.

Job description

Tyler Technologies, Inc. in Plano, Texas or Yarmouth, Maine, seeks a Trade Show Specialist to lead planning and execution of high-impact events aligned with marketing goals.

You will design booth experiences, manage budgets, and collaborate with sales for lead follow-up, while tracking KPIs and ROI across campaigns. The role requires 1-3 years in trade shows or experiential marketing, strong organizational and communication skills, and a basic understanding of the public sector software