Trade Show Strategist: Lead Experiential Campaigns & ROI

Tyler Technologies, Inc.; Plano (TX); On-site; USD 53,000 - 70,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Trade Show Specialist to lead planning and execution of high-impact events that support marketing goals.

You will collaborate across teams to design customized trade show experiences for targeted audiences and ensure alignment with campaign strategy and measurable ROI. Based in Plano, TX with opportunities to support events in other listed locations, you will own post-show analysis and drive continuous optimization.

Qualifications

• Bachelor's degree required or equivalent professional experience.
• 1-3 years of experience in trade shows/events/experiential marketing preferred.
• Strong organizational and project management skills; ability to manage multiple priorities and deadlines.

Responsibilities

• Develop and execute comprehensive trade show strategies aligned with marketing objectives.
• Design engaging booth experiences reflecting campaign strategy for target audiences.
• Oversee all event logistics, including vendor coordination and budgeting.
• Travel as needed to support on-site execution and represent the marketing team.

Skills

Project management

Communication skills

Analytical mindset

Public sector software knowledge

CRM platforms experience

Marketing automation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Office

CRM platforms

Marketing automation

Job description

Tyler Technologies, Inc. is seeking a Trade Show Specialist to lead planning and execution of high-impact events that support marketing goals.

You will collaborate across teams to design customized trade show experiences for targeted audiences and ensure alignment with campaign strategy and measurable ROI. Based in Plano, TX with opportunities to support events in other listed locations, you will own post-show analysis and drive continuous optimization.