Trade Show Specialist

Tyler Technologies; Yarmouth (ME); On-site; USD 53,000 - 70,000; Full time

Job summary

Tyler Technologies, Inc. in Plano, Texas or Yarmouth, Maine, seeks a Trade Show Specialist to lead planning and execution of high-impact events aligned with marketing goals.

You will design booth experiences, manage budgets, and collaborate with sales for lead follow-up, while tracking KPIs and ROI across campaigns. The role requires 1-3 years in trade shows or experiential marketing, strong organizational and communication skills, and a basic understanding of the public sector software

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 1-3 years of experience supporting or managing trade shows, events, or experiential marketing.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication across cross-functional teams.
• Analytical mindset with the ability to translate performance metrics into action.
• Basic understanding of the public sector software industry is a plus.
• Proficiency in Microsoft Office; familiarity with marketing automation or CRM platforms is a plus.

Responsibilities

• Develop and execute comprehensive trade show strategies aligned with marketing objectives.
• Design engaging booth experiences and interactive elements that reflect campaign strategy and resonate with target audiences.
• Oversee all event logistics, including vendor coordination, inventory management, and shipment of booth assets and promotional materials.
• Travel as needed to support on-site execution, manage logistics, and represent the marketing team at key industry events.
• Track and analyze performance metrics, evaluate event success against KPIs and ROI goals, and deliver actionable post-event insights and recommendations.
• Manage the trade show calendar and maintain strong relationships with industry contacts and preferred vendor partners.
• Partner closely with sales teams to coordinate lead management and post-show follow-up strategies.
• Monitor and manage budgets throughout the event lifecycle, including invoice processing, expense reporting, vendor selection, and contract negotiation in compliance with company policies.
• Collaborate with cross-functional marketing teams to execute integrated campaigns that support and amplify trade show initiatives.

Job description

Trade Show Specialist

Tyler's Municipal marketing team is seeking a Trade Show Specialist to lead the planning and execution of high-impact events that support our strategic marketing goals. In this role, you’ll collaborate across teams to design customized trade show experiences for targeted audiences, ensuring every event aligns with overall campaign strategy and delivers measurable results. From concept through post-show analysis, you’ll own performance outcomes and continuously optimize our approach to maximize ROI. With strong exposure to integrated marketing strategy and cross-functional collaboration, this position is ideal for a marketing professional eager to grow and build a long-term career in the field.

As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Location

Plano, Texas | Yarmouth, Maine

Travel

10-25%

Responsibilities

• Develop and execute comprehensive trade show strategies aligned with Tyler's marketing objectives, including event research, goal-setting, messaging alignment, timeline management, and budget oversight
• Design engaging booth experiences and interactive elements that reflect campaign strategy and resonate with target audiences
• Oversee all event logistics, including vendor coordination, inventory management, and shipment of booth assets and promotional materials
• Travel as needed to support on-site execution, manage logistics, and represent the marketing team at key industry events
• Track and analyze performance metrics, evaluate event success against KPIs and ROI goals, and deliver actionable post-event insights and recommendations
• Manage the trade show calendar and maintain strong relationships with industry contacts and preferred vendor partners
• Partner closely with sales teams to coordinate lead management and post-show follow-up strategies
• Monitor and manage budgets throughout the event lifecycle, including invoice processing, expense reporting, vendor selection, and contract negotiation in compliance with company policies
• Collaborate with cross-functional marketing teams to execute integrated campaigns that support and amplify trade show initiatives

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred (or equivalent professional experience)
• 1-3 years of experience supporting or managing trade shows, events, or experiential marketing initiatives preferred
• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines
• Strong written and verbal communication skills with the ability to collaborate effectively across teams
• Analytical mindset with the ability to interpret performance metrics and translate insights into action
• Basic understanding of the public sector software industry preferred
• Proficiency in Microsoft Office products; experience with marketing automation or CRM platforms is a plus

State-Specific Salary Range Disclosure Requirements

Salary will generally fall between $53,081 - $70,000 before adjustment for geographic differences. Recruiter can confirm if position is incentive eligible.

Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [e-mail] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.