Global Tradeshows Lead - Strategy, Execution & ROI

Avantor; Virginia (MN); On-site; USD 98,000 - 157,000; Full time

Job summary

Avantor is seeking a Tradeshow Manager to lead flagship tradeshows globally, blending strategic leadership with hands-on execution to boost brand awareness, customer engagement, and measurable business impact.

You will collaborate with Commercial, Product, Marketing, Digital, and executives to shape experiences, oversee logistics, budgets, and post-event analytics, and continuously improve processes and standards. A Bachelor’s degree and strong negotiation and planning experience are required.

Qualifications

• Bachelor's degree required.
• 5–7 years of progressive experience in trade show, events, marketing, communications, or related agencies.
• Experience leading end-to-end planning and execution of large-scale tradeshows.
• Strong contract negotiation, budget management, reporting, and project management capabilities.
• Proven cross-functional leadership within matrixed organizations.
• Healthcare, biotech, pharmaceutical, or bioprocess industry experience preferred.
• Ability to travel domestically and internationally up to 20%.

Responsibilities

• Develop recommendations for participation in global and flagship shows aligned to business objectives and brand strategy.
• Lead negotiation of exhibit space, sponsorships, and event contracts to maximize value and cost efficiencies.
• Independently manage a portfolio of tradeshows with governance for regional events.
• Coordinate planning with Commercial, Product, Marketing, Digital, Communications, and external partners.
• Oversee registration, housing, space, shipping, services, booth assets, hospitality, lead retrieval, and onsite execution.
• Manage event budgets, forecasts, and expenditures with cost control and reporting.
• Direct external agencies, vendors, and logistics partners for booth assets and displays.
• Own post-event reporting, ROI analysis, lead metrics, and executive summaries.

Skills

Strategic leadership of tradeshows

Contract negotiation

Budget management

Cross-functional collaboration

Vendor & asset management

Education

Bachelor's degree

Tools

Microsoft 365

Teams

SharePoint

C4C

Cvent

iCapture

Job description

Avantor is seeking a Tradeshow Manager to lead flagship tradeshows globally, blending strategic leadership with hands-on execution to boost brand awareness, customer engagement, and measurable business impact.

You will collaborate with Commercial, Product, Marketing, Digital, and executives to shape experiences, oversee logistics, budgets, and post-event analytics, and continuously improve processes and standards. A Bachelor’s degree and strong negotiation and planning experience are required.