Trade & Promotions Manager

SKYLAKE Adventures; Sheridan (IN); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision insurance

Retirement savings plan

Paid vacation

Professional growth opportunities

Job summary

A premier adventure park in Indiana seeks a Trade & Promotions Manager to lead and execute its promotional and partnership sales strategy. The role involves building relationships with local businesses and managing trade marketing materials. Candidates should have 3–5 years of experience in tourism or hospitality with strong B2B sales and negotiation skills. Enjoy the adventure park's dynamic environment while delivering exceptional guest experiences.

Qualifications

• 3–5+ years experience in tourism, hospitality, or related industry.
• Strong communication, negotiation, and organizational skills.
• Proven record of managing relationships and sales.

Responsibilities

• Manage promotional partnerships and campaigns.
• Develop the annual Sales Plan to drive revenue.
• Create and oversee trade contracts and ticketing.

Skills

Relationship management

B2B sales

Communication skills

Negotiation skills

Presentation skills

Job description

Overview

SKYLAKE Adventures is a year-round destination in Sheridan, Indiana, offering a self-paced experience where guests design their own adventure. From relaxing by the crystal-clear lagoon with toes in the sand to spending the day conquering thrilling water and land attractions, every visit unfolds within a stunning natural setting.

We’re looking for passionate, reliable team members who thrive in a collaborative environment and take pride in delivering safe, exceptional operations and unforgettable guest experiences.

Snapshot

SKYLAKE Adventures, Indiana’s first large-scale adventure park, is seeking a Trade & Promotions Manager responsible for directly building and executing the park’s trade, partnership, and promotional sales strategy. This is a hands-on, player-coach role that personally owns relationship development, contracting, promotions, and day-to-day execution — not just oversight. This role will establish the park’s trade and partnership foundation from the ground up, including rate strategy, contracts, ticketing processes, promotional partnerships, and industry representation. This individual will personally attend events, negotiate deals, place materials in market, and manage campaigns.

As the park grows, this role may mentor or support additional team members and has the potential to evolve into broader leadership responsibilities. However, success in this position is defined first by strong execution and ownership. The ideal candidate thrives in dynamic environments, understands guest experience, and has a passion for outdoor adventure and experiential entertainment.

What You’ll Be Doing

• Promotions & Campaign Management
• Solicit, evaluate, and manage promotional partnerships and cross-promotions
• Develop and maintain the promotional calendar across advertising, digital, social, and in-park activations
• Work directly with partners to negotiate value, assets, timelines, and deliverables
• Coordinate with Marketing to integrate promotions into broader campaigns
• Track performance and ROI of all promotions

• Trade Partnerships & Sales Development
• Build and maintain strong relationships with local businesses, tourism bureaus, tour operators, OTAs, and group business partners
• Develop and execute the annual Sales Plan to support revenue and attendance goals
• Establish and maintain Rate Tiers across trade segments (local businesses, wholesale, group, OTA, T&T)
• Create, manage, and update ticket types tailored for trade channels
• Prospect new business opportunities, conduct outreach, and grow the trade partner network

• Contracting & Ticketing Operations
• Develop comprehensive trade contracts, including rates, terms, performance expectations, and marketing commitments
• Lead the process to begin contract signings and manage partner onboarding
• Oversee approval workflows, legal review, and documentation
• Manage trade ticket fulfillment and begin issuing tickets to authorized partners

• Trade Marketing & Materials
• Oversee the development and distribution of park brochures, ensuring timely placement in regional visitor centers, hotels, and partner locations
• Create and maintain sales materials, including presentations, one-sheets, rate cards, partner toolkits, and trade-specific digital assets
• Set and manage Sales Materials Targets & Timelines

• Industry Engagement & Trade Shows
• Join and maintain memberships in Key Trade Organizations & Associations
• Attend Annual Tourism Events representing the park professionally
• Exhibit at key industry events and trade shows

• Planning, Forecasting & Reporting
• Prepare a Contingency Plan including alternative rates, backup partners, and potential market segments for quick rollout if needed
• Collaborate with internal teams (Marketing, Senior Leadership, Operations) to ensure trade initiatives align with park goals
• Build and maintain Sales Reporting Set Up, including partner performance, rate utilization, and ROI reporting
• Provide regular updates to leadership regarding progress toward milestones and trade channel performance

Required Qualifications

What Makes You a Fit

• 3–5+ years experience in tourism, attractions, hospitality, travel trade, or related industry
• Proven track record in relationship management and B2B sales
• Experience working with OTAs, T&T operators, travel agencies, or group sales is strongly preferred
• Strong communication, negotiation, and presentation skills
• Ability to attend events, trade shows, and partner meetings (some travel required)
• Organized, detail-oriented, and capable of managing multiple priorities

Preferred / Desired Experience

• Experience in theme parks, attractions, water parks, or live entertainment strongly preferred
• Familiarity with guest-facing environments
• Experience supporting launches, seasonal campaigns, or high-attendance events
• Comfort working outdoors, around crowds, and during peak operational days

Success Attributes

• Strategic thinker with the ability to identify new markets and growth opportunities
• Strong networking, relationship building and communication skills
• Sales acumen and understands rate structures, negotiation, and conversion strategies
• Project management and ability to organize complex tasks, timelines, and deliverables
• Industry knowledge and awareness of tourism trends, and trade channels
• Excited to grow with SKYLAKE Adventures and help shape the park’s brand and reputation

Why You’ll Love Working Here

• Lead at a one-of-a-kind, year-round adventure destination where innovation and fun go hand in hand
• Shape the guest experience and team culture from the ground up
• Competitive salary with a comprehensive benefits package
• Medical, dental, and vision insurance options to support your well-being
• Retirement savings plan to help you plan for the future
• Paid vacation and company-recognized holidays to rest, recharge, and enjoy life outside the park
• Opportunities for professional growth as SKYLAKE expands
• An energetic, outdoor work environment that never feels like a desk-only job
• The chance to make a real impact—on guests, teams, and the future of SKYLAKE

This position is classified as exempt in accordance with applicable wage and hour laws. Employment with SKYLAKE Adventures is at-will. SKYLAKE Adventures is an Equal Opportunity Employer committed to fostering an inclusive and respectful workplace. This role may require working outdoors in a water-based environment and remaining active for extended periods. Reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions. Employment may be contingent upon background checks and verification of work authorization.