Trade Development Manager — Beverage Market Growth Lead

Women of the Vine & Spirits; Columbus (OH); Vor Ort; USD 95.000 - 125.000; Vollzeit

Zusammenfassung

Southern Glazer's Wine & Spirits in Columbus, OH seeks a strategic Marketing & Sales Professional to shape supplier relations and drive brand initiatives. You will develop field programs, evaluate promotions, and deliver brand plans to management teams.

The role emphasizes ROI measurement, pricing alignment, budgeting, and cross-functional collaboration with Pricing, BI, and Finance. Occasional travel and a strong wine & spirits background are preferred.

Qualifikationen

• Bachelor's degree in a related field or equivalent combination of education and experience.
• Five years of relevant experience.
• Valid driver license and auto-liability insurance as required by state laws.
• Overnight travel as required.
• Knowledge of Commercial Finance and Pricing practices.
• Knowledge of applicable state regulations and adult beverage market dynamics.
• Proficient with word processing, spreadsheets, databases, presentation software, email, and specialized business applications.

Aufgaben

• Create marketing programs for use in the field, present new program ideas and obtain senior leadership buy-in.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver marketing brand plans to management teams.
• Lead Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meetings with SGWS leadership.
• Ensure all retail programs align with standards regarding tracking and execution by coordinating with Pricing, BI, and Finance.
• Set program objectives and measure ROI with a KPI scorecard.
• Ensure pricing and gross profit are aligned to strategy by channel.
• Oversee funds related to local marketing and brand planning.
• Utilize analytics tools (Tableau, ACD, EzFocus) to identify local market intelligence and opportunities.

Kenntnisse

Analytical skills

Verbal communication

Written communication

Interpersonal skills

Wine & spirits knowledge

Project management

Time management

Ausbildung

Bachelor's degree in related field

Tools

Microsoft Office

Jobbeschreibung

Southern Glazer's Wine & Spirits in Columbus, OH seeks a strategic Marketing & Sales Professional to shape supplier relations and drive brand initiatives. You will develop field programs, evaluate promotions, and deliver brand plans to management teams.

The role emphasizes ROI measurement, pricing alignment, budgeting, and cross-functional collaboration with Pricing, BI, and Finance. Occasional travel and a strong wine & spirits background are preferred.