Trade & Brand Strategy Lead

Southern Glazer's Wine and Spirits, LLC; Syosset (NY); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

FSA

Life insurance

401(k)

Tuition assistance

Wellness program

Parental leave

Vacation accrual

Paid sick leave

Job summary

Southern Glazer's Wine and Spirits in New York, NY, seeks a results-driven professional to serve as the liaison between local markets and suppliers, crafting strategic directions to meet volume and value targets. You will develop field marketing programs, manage promotions, and lead supplier planning initiatives to align with brand standards.

The role requires a bachelor’s degree and at least five years of relevant experience, with travel as needed.

Qualifications

• Bachelor's degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
• Overnight travel as required
• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
• Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
• Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
• Strong analytical, verbal, and written communication skills

Responsibilities

• Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards
• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
• Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics

Skills

Five years of relevant experience

Strong analytical, verbal, and written

Education

Bachelor's degree in a related field

Tools

Office software suite

Job description

Southern Glazer's Wine and Spirits in New York, NY, seeks a results-driven professional to serve as the liaison between local markets and suppliers, crafting strategic directions to meet volume and value targets. You will develop field marketing programs, manage promotions, and lead supplier planning initiatives to align with brand standards.

The role requires a bachelor’s degree and at least five years of relevant experience, with travel as needed.