Trade Development & Brand Strategy Manager

Southern Glazer's Wine and Spirits, LLC; Farmington Hills (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and prescription coverage

Dental and vision coverage

Flexible Spending Accounts

Disability insurance

Life insurance

401(k) plan

Tuition assistance

Wellness program

Parental leave

Vacation accrual

Paid sick leave

Job summary

Southern Glazer's Wine and Spirits, LLC in Farmington Hills, MI is seeking a Mgr Trade Development to lead marketing programs and supplier collaboration. You will shape regional brand strategies, evaluate promotions, and drive ROI through KPI tracking and analytics.

The role requires cross-functional leadership, strong analytical skills, and travel as needed to execute programs and meet targets. A related bachelor’s degree and 5+ years of experience are expected.

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• Five years of relevant experience in trade development or sales.
• Able to obtain state licensing as needed.
• Valid driver license and auto-liability insurance per state laws.
• Overnight travel as required.
• Strong knowledge of Commercial Finance and Pricing practices.
• Understanding of wine and spirits dynamics.

Responsibilities

• Create marketing programs for field use and present new ideas.
• Plan, execute and evaluate sales, promotions, and brand marketing.
• Deliver brand plans to management teams and leadership.
• Lead supplier planning initiatives and communications.
• Ensure programs align with pricing and ROI KPIs.

Skills

Strategic marketing

Sales enablement

Analytical skills

Leadership

Cross-functional collaboration

Negotiation

Communication

Education

Bachelor’s degree in related field

Tools

Tableau

ACD

EzFocus

Job description

Southern Glazer's Wine and Spirits, LLC in Farmington Hills, MI is seeking a Mgr Trade Development to lead marketing programs and supplier collaboration. You will shape regional brand strategies, evaluate promotions, and drive ROI through KPI tracking and analytics.

The role requires cross-functional leadership, strong analytical skills, and travel as needed to execute programs and meet targets. A related bachelor’s degree and 5+ years of experience are expected.