Total Rewards Portal Sr. Analyst

General Motors Company; Denver (CO); On-site; USD 80,000 - 120,000; Full time

Job summary

General Motors Company seeks a Total Rewards Portal Sr. Analyst to define and operationalize the Total Rewards Portal strategy as the digital front door to the employee Total Rewards experience.

You will lead portal strategy, content governance, and insights initiatives, partnering across HR, Communications, Legal, Compliance, Technology, Talent Acquisition, and vendors to boost understanding, adoption, and confidence in GM's Total Rewards offerings.

Responsibilities

• Total Rewards Portal Strategy and Planning: Develop multi-year portal strategy and roadmap; align with GM Total Rewards philosophy; design audience-centered portal journeys; ensure consistency with GM brand across communications.
• Content Governance, Strategic Delivery, & Project Management: Lead portal projects from discovery to launch; manage editorial calendar and cross-channel campaigns; ensure content standards and accessibility.
• Insights, Measurement, and Continuous Improvement: Define and monitor engagement metrics; build dashboards; synthesize feedback to improve content and disclosures; stay current on best practices in digital content and analytics.

Job description

Job Description

The Total Rewards Portal Sr. Analyst will help define, evolve, and operationalize GM’s Total Rewards Portal strategy as the digital front door to the employee Total Rewards experience. The role leads strategic portal and communication initiatives from planning through execution and optimization, partnering across Total Rewards, HR, Communications, Legal, Compliance, Technology, Talent Acquisition, and external vendors to increase employee understanding, confidence, and use of GM’s Total Rewards offerings.

Key Responsibilities

• Total Rewards Portal Strategy and Planning

  Develop and maintain a multi-year Total Rewards Portal strategy and roadmap aligned with GM’s Total Rewards philosophy, employee experience priorities, technology capabilities, and business needs. Translate Total Rewards strategy and program changes into audience-centered messaging, communication plans, and content that move employees from awareness to understanding and engagement. Partner with Total Rewards program owners, Communications, and cross-functional stakeholders to design audience-centered portal journeys for key employee moments, life stages, geographies, roles, and levels of Total Rewards knowledge. Help establish communication priorities, key messages, campaign themes, and channel strategies for year-round engagement, including Annual Enrollment and other high-impact moments. Ensure Total Rewards portal experience and communications are consistent with GM’s brand, employee value proposition, and external employer-brand narrative in partnership with HR, Talent Acquisition, and Communications. Identify opportunities to use personalization, segmentation, guided experiences, smart-brevity, visual communication, and behavioral insights to increase portal relevance, adoption, and confidence. Represent employee and business needs in portal platform discussions, enhancement prioritization, vendor conversations, and technology planning; maintain a clear view of dependencies, risks, and tradeoffs. Ensure the portal serves as the authoritative digital source for Total Rewards information and works as the central experience within an integrated communication ecosystem.

• Content Governance, Strategic Delivery, & Project Management

  Lead strategic portal and communication projects from discovery and planning through design, content development, review, launch, measurement, and closeout. Build project plans, roadmaps, timelines, milestones, workback schedules, decision points, risk logs, and stakeholder communications for complex, cross-functional initiatives. Manage the Total Rewards editorial calendar and coordinate integrated campaigns across portal content, email, push notifications, digital and print materials, toolkits, videos, infographics, and other channels. Define and maintain content standards, templates, writing guidance, accessibility requirements, tagging conventions, search optimization practices, and quality controls for content. Coordinate with subject matter experts, content owners, Legal, Compliance, HR, Communications, Technology, vendors, and global partners to ensure content is accurate, timely, accessible, inclusive, and aligned. Support planning and execution for program changes, Annual Enrollment, regulatory updates, employee education, awareness moments, and other strategic priorities. Manage content governance and quality controls, including standardized intake, drafting, editing, review, approval, publishing, archiving and audit processes. Serve as a trusted content and project partner for the Total Rewards portal, helping maintain an intuitive, accurate, accessible, and engaging digital experience.

• Insights, Measurement, and Continuous Improvement

  Define and monitor communication and engagement measures, including reach, portal visits, page views, search terms, content interactions, campaign performance, employee feedback, and support call drivers. Establish reporting routines and dashboards that provide a clear view of communication effectiveness and Total Rewards engagement trends. Gather and synthesize qualitative and quantitative feedback from employees, HR partners, AskHR, portal activity, surveys, focus groups, and other sources. Identify patterns, barriers, and opportunities across Total Rewards communications and translate findings into recommendations for content, channel, campaign, and employee‑experience improvements. Use insights to prioritize work, refine messaging, improve content discoverability, reduce avoidable support inquiries, and demonstrate the value of communication initiatives. Maintain an ongoing feedback and learning loop so communication insights inform Total Rewards strategy, program design, and future project planning. Stay current on emerging practices in Total Rewards, employee experience, digital content, personalization, analytics, accessibility, and behavioral science.

Key Behaviors and Skills

• Strategic thinker who can connect Total Rewards priorities to employee needs, communication objectives, and measurable outcomes.
• Strong project manager who can lead multiple priorities, manage dependencies, and deliver high-quality work in a complex, matrixed environment.
• Clear and compelling storyteller who can simplify complex or technical information with precision and visual appeal.
• Insight-oriented and comfortable using data, feedback, and employee behavior to inform decisions.
• Highly organized, detail-oriented, and disciplined in managing content workflows, approvals, deadlines, and governance requirements.
• Effective relationship builder who can influence stakeholders and build alignment across functions, levels,