Total Rewards Portal Sr. Analyst

General Motors Company; Michigan; On-site; USD 88,000 - 141,000; Full time

Job summary

General Motors Company seeks a Sr. Analyst to define and operationalize the Total Rewards Portal strategy, serving as the digital front door to the employee Total Rewards experience.

You will lead planning, content governance, and cross‑functional partnerships to improve understanding and engagement with GM’s Total Rewards. The role emphasizes audience‑centered messaging, data‑driven optimization, and a continuous improvement mindset, coordinating with HR, Communications, Legal, and external

Qualifications

• Bachelor’s degree required in a related field (HR, Marketing, Communications, Business).
• 5+ years in Total Rewards, employee experience, HR, communications, digital content, or related discipline.
• Experience developing digital experience, portal, content, or communication strategies with measurable outcomes.
• Experience managing a digital portal, CMS, intranet, or comparable digital experience including lifecycle and governance.
• Strong project management, stakeholder engagement, content development, information architecture, and editing skills.
• Experience translating complex information into clear, audience-centered digital content and journeys.
• Experience using portal/web analytics and feedback to prioritize improvements and evaluate impact.
• Demonstrated ability to work in a matrixed organization with senior stakeholders.

Responsibilities

• Develop and maintain a multi-year Total Rewards Portal strategy and roadmap.
• Translate strategy into audience-centered messaging and content for awareness to engagement.
• Design audience-centered portal journeys for key moments, life stages, geographies, and roles.
• Establish communications priorities, messages, campaigns, and channel strategies.
• Ensure portal aligns with GM’s brand and employee value proposition.
• Identify opportunities for personalization, segmentation, and visual communication to boost adoption.
• Represent employee and business needs in portal discussions and vendor conversations.

Skills

Strategic thinking

Project management

Storytelling

Data-driven decisions

Stakeholder engagement

Content development

Accessibility & inclusion

AI-enabled tools familiarity

Education

Bachelor’s degree in HR / Marketing / Communications / Business Administration

Tools

Content management systems

Analytics tools

AI-enabled tools

Portal/web analytics

Job description

The Total Rewards Portal Sr. Analyst will help define, evolve, and operationalize GM’s Total Rewards Portal strategy as the digital front door to the employee Total Rewards experience. The role leads strategic portal and communication initiatives from planning through execution and optimization, partnering across Total Rewards, HR, Communications, Legal, Compliance, Technology, Talent Acquisition, and external vendors to increase employee understanding, confidence, and use of GM’s Total Rewards offerings.

Key Responsibilities

Total Rewards Portal Strategy and Planning

• Develop and maintain a multi-year Total Rewards Portal strategy and roadmap aligned with GM’s Total Rewards philosophy, employee experience priorities, technology capabilities, and business needs.
• Translate Total Rewards strategy and program changes into audience-centered messaging, communication plans, and content that move employees from awareness to understanding and engagement.
• Partner with Total Rewards program owners, Communications, and cross-functional stakeholders to design audience-centered portal journeys for key employee moments, life stages, geographies, roles, and levels of Total Rewards knowledge.
• Help establish communication priorities, key messages, campaign themes, and channel strategies for year-round engagement, including Annual Enrollment and other high-impact moments.
• Ensure Total Rewards portal experience and communications are consistent with GM’s brand, employee value proposition, and external employer-brand narrative in partnership with HR, Talent Acquisition, and Communications.
• Identify opportunities to use personalization, segmentation, guided experiences, smart-brevity, visual communication, and behavioral insights to increase portal relevance, adoption, and confidence.
• Represent employee and business needs in portal platform discussions, enhancement prioritization, vendor conversations, and technology planning; maintain a clear view of dependencies, risks, and tradeoffs.
• Ensure the portal serves as the authoritative digital source for Total Rewards information and works as the central experience within an integrated communication ecosystem.

Content Governance, Strategic Delivery, & Project Management

• Lead strategic portal and communication projects from discovery and planning through design, content development, review, launch, measurement, and closeout.
• Build project plans, roadmaps, timelines, milestones, workback schedules, decision points, risk logs, and stakeholder communications for complex, cross-functional initiatives.
• Manage the Total Rewards editorial calendar and coordinate integrated campaigns across portal content, email, push notifications, digital and print materials, toolkits, videos, infographics, and other channels.
• Define and maintain content standards, templates, writing guidance, accessibility requirements, tagging conventions, search optimization practices, and quality controls for content.
• Coordinate with subject matter experts, content owners, Legal, Compliance, HR, Communications, Technology, vendors, and global partners to ensure content is accurate, timely accessible, inclusive, and aligned.
• Support planning and execution for program changes, Annual Enrollment, regulatory updates, employee education, awareness moments, and other strategic priorities.
• Manage content governance and quality controls, including standardized intake, drafting, editing, review, approval, publishing, archiving, and audit processes.
• Serve as a trusted content and project partner for the Total Rewards portal, helping maintain an intuitive, accurate, accessible, and engaging digital experience.

Insights, Measurement, and Continuous Improvement

• Define and monitor communication and engagement measures, including reach, portal visits, page views, search terms, content interactions, campaign performance, employee feedback, and support call drivers.
• Establish reporting routines and dashboards that provide a clear view of communication effectiveness and Total Rewards engagement trends.
• Gather and synthesize qualitative and quantitative feedback from employees, HR partners, AskHR, portal activity, surveys, focus groups, and other sources.
• Identify patterns, barriers, and opportunities across Total Rewards communications and translate findings into recommendations for content, channel, campaign, and employee-experience improvements.
• Use insights to prioritize work, refine messaging, improve content discoverability, reduce avoidable support inquiries, and demonstrate the value of communication initiatives.
• Maintain an ongoing feedback and learning loop so communication insights inform Total Rewards strategy, program design, and future project planning.
• Stay current on emerging practices in Total Rewards, employee experience, digital content, personalization, analytics, accessibility, and behavioral science.

Key Behaviors and Skills

• Strategic thinker who can connect Total Rewards priorities to employee needs, communication objectives, and measurable outcomes.
• Strong project manager who can lead multiple priorities, manage dependencies, and deliver high-quality work in a complex, matrixed environment.
• Clear and compelling storyteller who can simplify complex or technical information with precision and visual appeal.
• Insight-oriented and comfortable using data, feedback, and employee behavior to inform decisions.
• Highly organized, detail-oriented, and disciplined in managing content workflows, approvals, deadlines, and governance requirements.
• Effective relationship builder who can influence stakeholders and build alignment across functions, levels, and geographies.
• Comfortable operating with autonomy while knowing when to escape risks, decisions, and competing priorities.
• Adaptable and composed in a fast-paced environment with changing business and employee needs.
• Committed to inclusive, accessible, and employee-centered communication.
• Curious about technology and able to use digital platforms, content management systems, analytics tools, and emerging communication capabilities to improve employee experience.

Required Qualifications

• Bachelor’s degree in Human Resources, Marketing, Communications, Marketing, General Business Administration, or related field.
• 5 or more years of experience in Total Rewards, employee experience, HR, communications, digital content, portal operations, product operations, or a related discipline.
• Experience developing and executing digital experience, portal, content, or communication strategies with measurable outcomes.
• Experience managing a digital portal, content management system, intranet, employee platform, or comparable digital experience, including content lifecycle and governance.
• Strong project management, stakeholder engagement, content development, information architecture, and editing skills.
• Experience translating complex information into clear, audience-centered, accessible digital content and journeys.
• Experience using portal or web analytics, search data, feedback, and other insights to prioritize improvements and evaluate impact.
• Demonstrated ability to work effectively in a matrixed organization and collaborate with cross-functional and senior stakeholders.
• Experience using AI-enabled tools to improve content development, search, personalization, or analytics with appropriate governance and human oversight.

Preferred Qualifications

• Experience in Total Rewards, compensation, benefits, employee experience, HR technology, or enterprise digital products.
• Certification or formal training in product management, project management, strategic communications, analytics, user experience, or a related discipline.
• Experience defining portal strategy, information architecture, content models, search optimization, personalization, or digital product roadmaps.
• Experience supporting global or multilingual digital experiences and localization workflows.
• Familiarity with Total Rewards portals, employee engagement platforms, survey tools, service-management platforms, or related digital experiences.
• Knowledge of content governance, accessibility standards, digital writing, smart-brevity principles, usability testing, and behavioral design.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is $88,100 - $140,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.