Total Rewards Portal Strategist & Content Lead

General Motors Company; Michigan; On-site; USD 88,000 - 141,000; Full time

Job summary

General Motors Company seeks a Sr. Analyst to define and operationalize the Total Rewards Portal strategy, serving as the digital front door to the employee Total Rewards experience.

You will lead planning, content governance, and cross‑functional partnerships to improve understanding and engagement with GM’s Total Rewards. The role emphasizes audience‑centered messaging, data‑driven optimization, and a continuous improvement mindset, coordinating with HR, Communications, Legal, and external

Qualifications

• Bachelor’s degree required in a related field (HR, Marketing, Communications, Business).
• 5+ years in Total Rewards, employee experience, HR, communications, digital content, or related discipline.
• Experience developing digital experience, portal, content, or communication strategies with measurable outcomes.
• Experience managing a digital portal, CMS, intranet, or comparable digital experience including lifecycle and governance.
• Strong project management, stakeholder engagement, content development, information architecture, and editing skills.
• Experience translating complex information into clear, audience-centered digital content and journeys.
• Experience using portal/web analytics and feedback to prioritize improvements and evaluate impact.
• Demonstrated ability to work in a matrixed organization with senior stakeholders.

Responsibilities

• Develop and maintain a multi-year Total Rewards Portal strategy and roadmap.
• Translate strategy into audience-centered messaging and content for awareness to engagement.
• Design audience-centered portal journeys for key moments, life stages, geographies, and roles.
• Establish communications priorities, messages, campaigns, and channel strategies.
• Ensure portal aligns with GM’s brand and employee value proposition.
• Identify opportunities for personalization, segmentation, and visual communication to boost adoption.
• Represent employee and business needs in portal discussions and vendor conversations.

Skills

Strategic thinking

Project management

Storytelling

Data-driven decisions

Stakeholder engagement

Content development

Accessibility & inclusion

AI-enabled tools familiarity

Education

Bachelor’s degree in HR / Marketing / Communications / Business Administration

Tools

Content management systems

Analytics tools

AI-enabled tools

Portal/web analytics

Job description

General Motors Company seeks a Sr. Analyst to define and operationalize the Total Rewards Portal strategy, serving as the digital front door to the employee Total Rewards experience.

You will lead planning, content governance, and cross‑functional partnerships to improve understanding and engagement with GM’s Total Rewards. The role emphasizes audience‑centered messaging, data‑driven optimization, and a continuous improvement mindset, coordinating with HR, Communications, Legal, and external