Total Rewards Portal Strategist

General Motors Company; United States; Remote; USD 88,000 - 141,000; Full time

Benefits offered by this job

Health and wellness benefits

Job summary

General Motors is seeking a Total Rewards Portal Sr. Analyst to shape GM’s Total Rewards Portal strategy and execute audience-centered communications.

You will partner across HR, Communications, Legal, and Technology to drive adoption, understanding, and trust in Total Rewards offerings. Leading governance and content initiatives, you will ensure the portal remains a central, authoritative source aligned with GM’s brand and employee experience priorities while leveraging analytics to improve

Qualifications

• Bachelor’s degree in Human Resources, Marketing, Communications, or related field and 5+ years in Total Rewards, employee experience, HR, communications, or related disciplines.
• Experience developing digital experience, portal, content, or communication strategies with measurable outcomes.
• Experience managing a digital portal, intranet, or comparable digital experience with content lifecycle and governance.
• Strong project management, stakeholder engagement, content development, information architecture, and editing skills.
• Experience translating complex information into clear, audience-centered, accessible digital content and journeys.
• Experience using portal or web analytics, search data, feedback to prioritize improvements.

Responsibilities

• Lead strategic portal and communication projects from discovery to launch and closeout.
• Build roadmaps with timelines, milestones, and governance for cross‑functional initiatives.
• Manage the Total Rewards editorial calendar and coordinate campaigns across channels.
• Define content standards, templates, accessibility, tagging, and quality controls.
• Coordinate with Legal, Compliance, HR, Communications, Technology, and vendors to ensure accuracy and timeliness.
• Plan for Annual Enrollment and other strategic priorities with measurable outcomes.

Skills

Audience-centered content

Project management

Stakeholder engagement

Information architecture

Editing

Analytics

AI-enabled tools (governance)

Education

Bachelor’s degree in related field

Tools

Content Management System

Job description

General Motors is seeking a Total Rewards Portal Sr. Analyst to shape GM’s Total Rewards Portal strategy and execute audience-centered communications.

You will partner across HR, Communications, Legal, and Technology to drive adoption, understanding, and trust in Total Rewards offerings. Leading governance and content initiatives, you will ensure the portal remains a central, authoritative source aligned with GM’s brand and employee experience priorities while leveraging analytics to improve