TikTok & YouTube Growth Strategist

Talantir; Boston (MA); Hybrid; USD 110,000 - 165,000; Full time

Job summary

Procter & Gamble in Boston (GO & Tech Center) seeks a Social Media Strategist to lead campaigns on TikTok and YouTube, applying platform insights and data-driven optimization. The role emphasizes storytelling, speed, and cross-functional collaboration to boost brand engagement.

The ideal candidate has 3+ years in social media marketing, strong analytics, and excellent communication skills, with experience using social media tools and analytics platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in social media marketing, working for TikTok or YouTube.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a creative flair for storytelling.
• Familiarity with social media management tools and analytics platforms.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• A passion for social media trends, pop culture, and digital marketing.

Responsibilities

• Develop and execute campaigns on TikTok and YouTube that align with brand goals.
• Analyze performance data and adjust strategies to optimize engagement and reach.
• Collaborate with creative teams to craft storytelling content and briefs.

Skills

Social media marketing

TikTok

YouTube

Analytics

Storytelling

Education

Bachelor’s degree in Marketing/Communications

Tools

Social media management tools

Analytics platforms

Job description

Procter & Gamble in Boston (GO & Tech Center) seeks a Social Media Strategist to lead campaigns on TikTok and YouTube, applying platform insights and data-driven optimization. The role emphasizes storytelling, speed, and cross-functional collaboration to boost brand engagement.

The ideal candidate has 3+ years in social media marketing, strong analytics, and excellent communication skills, with experience using social media tools and analytics platforms.