Product Growth & GTM Lead

TikTok; New York (NY); On-site; USD 159,000 - 360,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid time off

Job summary

TikTok is seeking a seasoned product marketing, strategy & operations leader to join its PSO team in New York. You will drive adoption of TikTok ad products, shape GTM strategy, and manage end-to-end product lifecycles with cross-functional partners.

You will analyze market trends, identify client needs, and develop short- and long-term growth plans to boost adoption and revenue. The role requires influencing senior stakeholders and translating insights into scalable campaigns and enablement.

Qualifications

• Proven track record overseeing go-to-market strategies for products from testing through launch and growth.
• Strong ability to influence product teams, executives, and cross-functional partners.
• Thrives in fast-paced or startup-like environments.
• Comfort engaging with both technical and business stakeholders at all levels.
• Excellent problem-solving, judgment, creativity, and strategic thinking.
• Outstanding documentation, presentation, communication, and analytical skills in global contexts.

Responsibilities

• Identify opportunities to drive adoption of TikTok ad products that enhance the native experience and meet client objectives.
• Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver training, marketing, operational processes, and demand-generation efforts.
• Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
• Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
• Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Skills

Product marketing

Go-to-market

Cross-functional

Startup environment

Stakeholder engagement

Problem solving

Communication

Analytical skills

Job description

TikTok is seeking a seasoned product marketing, strategy & operations leader to join its PSO team in New York. You will drive adoption of TikTok ad products, shape GTM strategy, and manage end-to-end product lifecycles with cross-functional partners.

You will analyze market trends, identify client needs, and develop short- and long-term growth plans to boost adoption and revenue. The role requires influencing senior stakeholders and translating insights into scalable campaigns and enablement.