TikTok Shop & Creator Affiliate Growth Lead

Procter & Gamble; Mason (OH); On-site; USD 91,000 - 117,000; Full time

Benefits offered by this job

Hybrid work schedule

Relocation opportunities

Job summary

Procter & Gamble in Mason, OH seeks an Affiliate Manager, Crest to lead affiliate and social commerce programs, driving TikTok Shop growth, creator recruitment, and sampling to boost digital revenue.

You will build specialized affiliate networks for Oral-B, Crest Whitening, and Paste, while coordinating with retailers and platforms to execute scalable activation plans in a hybrid Cincinnati-area office.

Qualifications

• Bachelor's degree required in marketing or related field.
• 2–5 years in affiliate marketing, creator marketing, social commerce, ecommerce, or digital performance marketing.
• Experience building or scaling affiliate/creator programs with measurable digital outcomes.
• Hands-on knowledge of TikTok Shop and social selling platforms; TikTok Live is a plus.
• Understanding retailer affiliate ecosystems (Amazon, Target).

Responsibilities

• Own TikTok Shop growth and affiliate recruitment, activation, and performance.
• Stand up and manage an affiliate sampling program to accelerate product trials.
• Recruit and cultivate a best‑in‑class affiliate roster with high-potential creators.
• Develop retailer programs with Target, Amazon, and other platforms; coordinate go-live plans.
• Define goals, reporting, and optimization linking activity to revenue.

Skills

Affiliate marketing

Social commerce

Creator recruitment

Program management

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Business, Communications, Advertising, Ecommerce, or a related field

Tools

TikTok Shop

Job description

Procter & Gamble in Mason, OH seeks an Affiliate Manager, Crest to lead affiliate and social commerce programs, driving TikTok Shop growth, creator recruitment, and sampling to boost digital revenue.

You will build specialized affiliate networks for Oral-B, Crest Whitening, and Paste, while coordinating with retailers and platforms to execute scalable activation plans in a hybrid Cincinnati-area office.