Beauty TikTok Shop Growth Leader

Procter & Gamble; Cincinnati (OH); On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble's Cincinnati General Offices are seeking a TikTok Shop Manager to lead the first in-house TikTok Shop team for P'G Beauty. You will drive growth, profitability, and brand talkability by aligning strategy, content, assortment, creator activity, and analytics into a scalable operating model.

You will partner with cross-functional teams to grow sales on the TikTok Shop platform, manage brand leadership communications, and use data-driven insights to optimize performance,

Qualifications

• 1-2 years or more in DTC, marketplace, KOL/affiliate or e-commerce growth roles
• Track record of forward-thinking, strategic, and courageous leadership skills.
• Demonstrated strengths in strategic and analytical thinking and a passion for problem-solving.
• An exceptional ability to drive innovation and brand growth.
• Superior communication skills that will enable you to influence key decision makers internally and externally to P'G.
• Demonstrated passion for leveraging new digital, data, and AI capabilities to drive business growth and transform our ways of working.

Responsibilities

• Lead and partner with a multi-disciplinary team to develop strategies to grow sales on and off the TikTok Shop platform.
• Manage all communication with Brand leaders in the category, aligning the assortment based on brand strategies and collaborating to improve brand performance on the TikTok Shop platform.
• Be a growth-focused business leader for TikTok Shop in P'G Beauty.
• Foster a culture of data-based decision making – analyzing complex data sets to identify channel and consumer insights for brand growth.
• Test and scale new affiliate engagement, content, and conversion tactics on TikTok Shop

Skills

Performance Marketing

Sales and Direct Selling

Brand Strategy

Affiliate/Influencer Marketing

Cross-Functional Team Leadership and

Data-Driven Decision Making and

Job description

Procter & Gamble's Cincinnati General Offices are seeking a TikTok Shop Manager to lead the first in-house TikTok Shop team for P'G Beauty. You will drive growth, profitability, and brand talkability by aligning strategy, content, assortment, creator activity, and analytics into a scalable operating model.

You will partner with cross-functional teams to grow sales on the TikTok Shop platform, manage brand leadership communications, and use data-driven insights to optimize performance,