Growth Analytics Lead – Performance Marketing

Procter & Gamble; United States; On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble is seeking an Health Care Performance Marketing Analytics Manager to build and deliver the analytics engine powering our performance marketing. You will drive sales growth, profitability, and talkability for the Health Care portfolio through data-driven insights and scalable analytics capabilities.

You will partner across teams to optimize campaigns on channels including TikTok Shop, translate complex data into clear actions, and continuously improve metrics, tracking, and

Qualifications

• Proven use of technology to add business value.
• Adept at using analytics technologies and tools for solving ad hoc business problems and translating insights into actionable results.
• Excellent written and verbal communication to influence decisions.
• Strong thinking and problem-solving skills with a can-do attitude.
• Ability to handle multiple priorities.

Responsibilities

• Partner to create capability and systems that accelerate brand growth via performance marketing and TikTok Shop across Health Care brands.
• Mine multiple data sources, derive insights, and translate results into simple actions for the business.
• Codify key performance metrics and tracking systems to drive growth.
• Foster a data-based decision culture by analyzing data to identify channel and consumer insights.
• Innovate, test new content and conversion tactics within performance marketing to enable scaled impact.

Skills

Analytics aptitude

Data mining

Communication

Problem solving

Multitasking

Tools

Analytics tools

Job description

Procter & Gamble is seeking an Health Care Performance Marketing Analytics Manager to build and deliver the analytics engine powering our performance marketing. You will drive sales growth, profitability, and talkability for the Health Care portfolio through data-driven insights and scalable analytics capabilities.

You will partner across teams to optimize campaigns on channels including TikTok Shop, translate complex data into clear actions, and continuously improve metrics, tracking, and