TikTok Shop Creator Growth Lead

Gap Inc; West Hollywood (CA); On-site; USD 94,000 - 122,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off (PTO)

Volunteer time off

401(k) matching

Employee stock purchase plan

Medical/dental/vision insurance

Job summary

Gap Inc. is hiring an Associate Manager of Creator Commerce - TikTok Shop to own the day-to-day engine behind our TikTok Shop presence. You will connect the creator community with cross-functional partners to drive gifting, briefs, and affiliate engagement.

The ideal candidate thrives in a fast-paced, data-driven environment, balancing budget rigor with always-on community management to scale creator partnerships across our brands.

Qualifications

• Must be a TikTok Shop native with strong affiliate ecosystem knowledge.
• Proven ability to build relationships with top creators.
• Demonstrates operational rigor in budgets, briefs and reporting.
• Strong cross-functional collaboration skills.

Responsibilities

• Own and operate the day-to-day functions of TikTok Shop, ensuring the platform runs smoothly and delivers against commercial goals
• Align with cross-functional partners on product priorities and work closely with Marketing Shared Services (MSS) Operations to ensure ongoing platform functionality and success
• Manage gifting programs and build creator briefs that drive scroll-stopping, trend-driving content on TikTok Shop
• Maintain regular communication with top-performing creators, building lasting relationships that keep them engaged and performing
• Manage the TikTok Shop affiliate community at scale, including outreach, onboarding, and always-on engagement
• Assist with reporting on TikTok Shop performance, tracking results with a focus on continuous optimization
• Monitor budgets and gifting spend, ensuring efficient, well-tracked investment across the affiliate community
• Provide ad-hoc support for TikTok Shop activations, product launches, or other events when needed

Skills

TikTok Shop native

Relationship builder

Operational rigor

Collaborator

Competitive mindset

Creative problem-solving

Job description

Gap Inc. is hiring an Associate Manager of Creator Commerce - TikTok Shop to own the day-to-day engine behind our TikTok Shop presence. You will connect the creator community with cross-functional partners to drive gifting, briefs, and affiliate engagement.

The ideal candidate thrives in a fast-paced, data-driven environment, balancing budget rigor with always-on community management to scale creator partnerships across our brands.