TikTok Shop Lead: Growth, Creators & Strategy

Catch Creation, LLC; Miami (FL); Hybride; USD 130 000 - 160 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental insurance

Vision insurance

401(k)

Résumé du poste

Catch Creation, LLC is seeking a Head of TikTok Shop to own and scale the channel, building internal teams and managing an agency partner. You will drive content strategy, creator outreach, and affiliate programs to accelerate growth across our brands.

This remote-first role requires proven TikTok Shop leadership, deep analytics, and the ability to lead cross-functional teams toward aggressive GMV goals. Location preference is Miami/Brickell; competitive salary and benefits accompany a

Qualifications

• 2+ years of hands-on TikTok Shop management experience at a brand or agency delivering significant GMV
• Proven track record of scaling TikTok Shop revenue through affiliate programs and creator partnerships
• Deep expertise in TikTok Seller Center, affiliate management systems, and platform analytics
• Experience managing and building creator/affiliate outreach teams
• Strong understanding of content performance metrics and what drives viral, shoppable content
• Experience working with agencies and holding external partners accountable
• Exceptional communication skills, rallying creators, managing teams, and presenting to leadership

Responsabilités

• Own day-to-day relationship with in-house outreach team, delivering 70+ monthly LIVE hours, creator campaigns, and shop optimization
• Review LIVE performance analytics and provide strategic direction to maximize GMV
• Coordinate product sample shipments, inventory availability, and promotional calendars with teams
• Hold team accountable to KPIs while maintaining a collaborative, growth-focused partnership
• Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships
• Develop tiered affiliate commission structures and incentive programs that drive sustainable growth
• Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management
• Identify and cultivate relationships with high-performing creators, micro-influencers, and brand advocates
• Manage creator compliance, ensuring content aligns with brand guidelines and platform policies
• Oversee content creation workflows from ideation to publishing
• Manage feedback loops between video editors, outreach team, and creators to improve content performance
• Develop content briefs, style guides, and creative direction that resonates with core customer
• Analyze content performance metrics to identify winning formats, hooks, and creator styles
• Coordinate content calendar with promotional events, platform subsidies, and seasonal campaigns
• Own TikTok Seller Center management: product listings, pricing strategy, promotional setup, shop health monitoring
• Monitor and resolve shop violations, policy issues, and account health concerns proactively
• Manage negative review responses and customer experience touchpoints within TikTok Shop
• Stay current on TikTok platform changes, algorithm updates, and emerging best practices
• Leverage platform events, subsidies, and promotional opportunities to maximize visibility and sales
• Build, hire, and manage the internal TikTok Shop team (outreach specialists, content coordinators, community managers)
• Establish clear processes, SOPs, and performance metrics for team members
• Foster a culture of experimentation, data-driven decision making, and continuous improvement
• Report on channel performance to leadership with clear insights and strategic recommendations

Connaissances

TikTok Shop management

Affiliate program development

Creator outreach

Data-driven decision making

Agency collaboration

Outils

TikTok Seller Center

Affiliate management systems

Description du poste

Catch Creation, LLC is seeking a Head of TikTok Shop to own and scale the channel, building internal teams and managing an agency partner. You will drive content strategy, creator outreach, and affiliate programs to accelerate growth across our brands.

This remote-first role requires proven TikTok Shop leadership, deep analytics, and the ability to lead cross-functional teams toward aggressive GMV goals. Location preference is Miami/Brickell; competitive salary and benefits accompany a