TikTok Shop Creator Growth Manager

Gap Inc; San Francisco (CA); On-site; USD 94,000 - 122,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) match

Employee stock purchase plan

Health benefits

Life insurance

Job summary

Gap Inc. is seeking an Associate Manager of Creator Commerce to own the TikTok Shop day-to-day engine. You will manage gifting programs, creator briefs, and affiliate community initiatives to drive performance across our brands.

You’ll collaborate with Marketing Shared Services and cross-functional teams to balance budgets, briefs, and timely reporting while expanding the creator network and unlocking new growth opportunities on TikTok Shop.

Qualifications

• Experience with the TikTok Shop affiliate ecosystem and creator partnerships.
• Strong relationship-building with top creators.
• Excellent organizational skills and ability to manage budgets and reporting.
• Collaborative, cross-functional mindset with deadlines.

Responsibilities

• Own and operate the day-to-day functions of TikTok Shop, ensuring the platform runs smoothly and delivers against commercial goals
• Align with cross-functional partners on product priorities and work closely with Marketing Shared Services (MSS) Operations to ensure ongoing platform functionality and success
• Manage gifting programs and build creator briefs that drive scroll-stopping, trend-driving content on TikTok Shop
• Maintain regular communication with top-performing creators, building lasting relationships that keep them engaged and performing
• Manage the TikTok Shop affiliate community at scale, including outreach, onboarding, and always-on engagement
• Assist with reporting on TikTok Shop performance, tracking results with a focus on continuous optimization
• Monitor budgets and gifting spend, ensuring efficient, well-tracked investment across the affiliate community
• Provide ad-hoc support for TikTok Shop activations, product launches, or other events when needed

Skills

TikTok Shop

Creator relationships

Budget management

Cross-functional collaboration

Reporting

Job description

Gap Inc. is seeking an Associate Manager of Creator Commerce to own the TikTok Shop day-to-day engine. You will manage gifting programs, creator briefs, and affiliate community initiatives to drive performance across our brands.

You’ll collaborate with Marketing Shared Services and cross-functional teams to balance budgets, briefs, and timely reporting while expanding the creator network and unlocking new growth opportunities on TikTok Shop.