TikTok Shop Creative Lead

TAPP Film; United States; On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

401k with match

Paid time off

Free products

Job summary

Dr. Squatch is hiring a TikTok Creative Manager to lead the creative direction and day-to-day content strategy for our TikTok channel. You will review team content, use performance data to inform future creative, and drive channel growth, while aligning with Shop revenue goals.

The role reports to the Sr. Social Media Manager and requires a strong background in branded content, TikTok culture, and on-camera performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Video Production or related field preferred.
• 4+ years creating and directing social content, with strong TikTok focus.
• 4+ years working with or directing creators, agencies, or collaborators.
• Strong understanding of TikTok analytics and performance metrics.

Responsibilities

• Lead TikTok strategy for audience growth, brand presence, and Shop performance.
• Plan content around campaigns, product launches, Shop priorities, and ongoing content.
• Identify opportunities to increase reach, engagement, and revenue.
• Manage relationships with creative partners.
• Provide clear briefs, direction, and feedback to the team and partners.
• Develop concepts, moodboards, and briefs for content production.
• Maintain Dr. Squatch voice while introducing fresh ideas.
• Stay ahead of trends and translate them into scalable content.
• Create and publish in-feed TikTok content; step in as on-camera talent.
• Collaborate with agencies on video content for TikTok Live.
• Coordinate with internal teams on campaigns and priorities.
• Analyze content performance and apply findings to strategy.

Skills

TikTok content creation

On-camera performance

Collaboration with creators/agencies

Editing and production

Strong communication

Narrative storytelling

Education

Bachelor’s degree in Marketing, Communications, Video Production

Tools

CapCut

Premiere Pro

Photoshop

TikTok native editor

Job description

Dr. Squatch is hiring a TikTok Creative Manager to lead the creative direction and day-to-day content strategy for our TikTok channel. You will review team content, use performance data to inform future creative, and drive channel growth, while aligning with Shop revenue goals.

The role reports to the Sr. Social Media Manager and requires a strong background in branded content, TikTok culture, and on-camera performance.