TikTok Growth & Creative Lead

Dr. Squatch; California; On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with Squatch match

PTO

Healthy snacks

Company events

Free products

Job summary

Dr. Squatch is hiring a TikTok Creative Manager to lead the creative direction and day-to-day content strategy for our TikTok channel. You will review team content, use performance data to inform future creative, and drive channel growth.

A key part of the role is leading content direction that supports TikTok Shop revenue goals while keeping a steady flow of entertaining brand content that builds awareness. You will help strengthen creative direction across the broader social team.

Qualifications

• Experience creating/directing social content with a focus on TikTok.
• Ability to translate data into content direction and growth strategy.
• Comfortable performing on camera and representing a brand voice.

Responsibilities

• Lead TikTok strategy with focus on audience growth and Shop performance.
• Manage relationships with creators and agencies, and provide clear briefs.
• Develop concepts, moodboards, and briefs to guide content production.
• Create and publish in-feed TikTok content and coordinate with agencies for live content.
• Analyze performance and apply insights to strategy and creative.
• Collaborate with Social, Marketing, and Growth teams on campaigns.

Skills

TikTok expertise

Content strategy

On-camera presence

Analytics & metrics

Collaboration

Storytelling

Video editing

Education

Bachelor’s degree in Marketing, Communications, Video Production, or related field

Tools

CapCut

Premiere Pro

Photoshop

Job description

Dr. Squatch is hiring a TikTok Creative Manager to lead the creative direction and day-to-day content strategy for our TikTok channel. You will review team content, use performance data to inform future creative, and drive channel growth.

A key part of the role is leading content direction that supports TikTok Shop revenue goals while keeping a steady flow of entertaining brand content that builds awareness. You will help strengthen creative direction across the broader social team.