TikTok Creative Director - Growth & Shop Performance

Dr. Squatch, LLC; California; Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

401k with Squatch match

Paid time off

Job summary

Dr. Squatch, LLC is seeking a TikTok Creative Manager to steer content strategy and day-to-day production for our TikTok channel in a hybrid role based in Marina del Rey, CA.

You’ll review content, leverage performance data, and drive channel growth while aligning with Shop revenue goals. The ideal candidate brings 4+ years in social content with TikTok focus, a strong on-camera presence, and proficiency in CapCut, Premiere Pro, and Photoshop.

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, Video Production, or related field.
• 4+ years creating and directing social content with a focus on TikTok.
• 4+ years directing creators, agencies, or collaborators.
• Strong understanding of TikTok analytics and performance metrics.
• Comfortable performing on camera.
• Proficient editing/production tools (CapCut, Premiere Pro, Photoshop).
• Deep knowledge of TikTok culture, trends, memes, and audience behavior.

Responsibilities

• Lead TikTok strategy for audience growth, brand presence, and Shop performance.
• Plan content around campaigns, launches, and priorities.
• Identify opportunities to expand reach, engagement, and revenue.
• Manage relationships with creators and agencies; brief and guide partners.
• Develop concepts, moodboards, and briefs for content production.
• Maintain Dr. Squatch voice while introducing fresh ideas.
• Create in-feed TikTok content and participate on camera when needed.
• Coordinate with agencies to support TikTok Live campaigns.
• Collaborate with internal teams to execute campaigns.
• Analyze performance to inform strategy and optimize content.

Skills

TikTok content creation

Creator management

Analytics & growth

On-camera presence

Video editing

Brand voice

Education

Bachelor’s degree in Marketing/Communications/Video Production

Tools

CapCut

Premiere Pro

Photoshop

Job description

Dr. Squatch, LLC is seeking a TikTok Creative Manager to steer content strategy and day-to-day production for our TikTok channel in a hybrid role based in Marina del Rey, CA.

You’ll review content, leverage performance data, and drive channel growth while aligning with Shop revenue goals. The ideal candidate brings 4+ years in social content with TikTok focus, a strong on-camera presence, and proficiency in CapCut, Premiere Pro, and Photoshop.