TikTok Shop Account Lead — Growth & Client Strategy

AMZ Advisers; Hoboken (NJ); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Unlimited PTO

Hybrid work schedule

Job summary

Reach Social, a Chief Media company, seeks an Account Manager to own client TikTok Shop strategy, drive growth, and lead a remote team. You’ll coordinate content, affiliates, ads, merchandising, and offers to hit ambitious GMV targets.

As the client’s primary TikTok Shop contact, you’ll onboard new clients, lead reviews, and act as liaison with the platform team. Strong analytics and relationship skills are essential.

Qualifications

• 2+ years of hands-on TikTok Shop experience.
• Excellent communication and relationship-building skills with senior client stakeholders.
• Strong analytics mindset: turn data into decisions and growth strategies.
• Excellent project management; manage multiple workstreams across many clients.

Responsibilities

• Own the overall account strategy for each client, tying content, affiliate, ads, merchandising, and offers into one cohesive growth plan.
• Set GMV and performance goals for each shop and the plan to hit them.
• Analyze performance, content, and competitor landscapes to decide where to push, pull back, or pivot.
• Proactively spot growth opportunities and cross-sell agency services.
• Stay ahead of new TikTok Shop features, tools, and trends and decide which to bring to your clients.
• Direct the affiliate strategy and own affiliate outcomes. Review performance and course-correct.
• Merchandising: own product listing strategy, catalog optimization, storefront merchandising.
• Campaigns: design content, offer, and campaign strategies and ensure timely launches.
• Ads: manage GMV Max campaigns and optimize spend and creative performance.
• Manage and motivate a remote team of shop assistants, maintaining a high standard.
• Serve as the client’s primary point of contact for everything related to their TikTok Shop.
• Lead onboarding for new clients and set their shop up for success from day one.
• Lead bi-weekly client meetings to report on performance and KPIs and align on priorities.
• Serve as the primary liaison between the client and the TikTok Shop platform team.

Skills

TikTok Shop experience

Client relationship mgmt

Analytical mindset

Project management

Leadership

Bias toward action

Job description

Reach Social, a Chief Media company, seeks an Account Manager to own client TikTok Shop strategy, drive growth, and lead a remote team. You’ll coordinate content, affiliates, ads, merchandising, and offers to hit ambitious GMV targets.

As the client’s primary TikTok Shop contact, you’ll onboard new clients, lead reviews, and act as liaison with the platform team. Strong analytics and relationship skills are essential.