TikTok Shop Analytics Manager | Performance Insights

L'Oréal; New York (NY); Ibrido; USD 98.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental, Vision

401K

Pension Plan

Hybrid work policy (3 days in office,

VIP Access to L’Oréal's Internal Shop

Monthly mobile allowance

Descrizione del lavoro

L’Oréal in New York is seeking a Manager - Performance Insights & Analytics (TikTok Shop) to own the analytics framework powering our TikTok ecosystem. You will transform performance data, inputs, competitive intelligence, and scoring metrics into actionable insights for brand divisions and operations teams.

If you live and breathe TikTok trends and excel at building standardized dashboards, you will translate video metrics into scalable creative briefs and strategies across the organization.

Competenze

• Bachelor's degree required.
• 2 to 4 years of hands-on experience in digital analytics, social media data analysis, marketing intelligence, or creator strategy (ideally within beauty, fashion, retail, or a fast-paced agency environment).
• Experience with Dashboarding & Visualization: Advanced proficiency in building and maintaining automated performance dashboards using tools like Tableau, Looker, Power BI, or Google Looker Studio.
• Processing & Management: Strong command of Advanced Excel (or SQL or Python proficiency is a strong plus) for managing large-scale data extraction and processing.
• Big Data & Scraping Technologies: Familiarity with social listening, scraping, or sentiment-analysis platforms used to process massive volumes of unstructured content data (e.g., handling datasets of 500K+ videos).
• Ecommerce Analytics Experience: Understanding of operating in an algorithmic environment, translate, proven ability to run category analyses, track competitor share-of-voice, and identify white spaces in product marketing
• Agile Stakeholder Management: Experience partnering seamlessly across brand marketing divisions, media teams, and product operations under tight, fast-moving timelines
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Mansioni

• Standardize weekly performance reporting across US divisions.
• Analyze inputs like video volume, samples, and creator tier utilization to evaluate ROI.
• Partner with divisions to deliver clear, data-backed insights that guide ongoing campaign planning and budget distribution.
• Lead the deployment of content-scraping technology capable of analyzing and scoring 500K+ TikTok videos.
• Benchmark L’Oréal brands against competitors, identify market gaps, and use scorecard insights to refine content approach.
• Translate trend data and content performance into actionable recommendations for internal content operations and assortments.
• Provide real-time recommendations on audio, hooks, formats, and product placement.

Conoscenze

Dashboarding & Visualization

Tableau

Looker

Power BI

Looker Studio

Excel

SQL

Python

Social Listening

Big Data

Agile Stakeholder Management

Formazione

Bachelor's degree

Strumenti

Tableau

Looker

Power BI

Looker Studio

Excel

SQL

Python

Descrizione del lavoro

L’Oréal in New York is seeking a Manager - Performance Insights & Analytics (TikTok Shop) to own the analytics framework powering our TikTok ecosystem. You will transform performance data, inputs, competitive intelligence, and scoring metrics into actionable insights for brand divisions and operations teams.

If you live and breathe TikTok trends and excel at building standardized dashboards, you will translate video metrics into scalable creative briefs and strategies across the organization.