TikTok Shop Content Lead for Derm Beauty

Loreal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Hybrid work policy

Medical benefits

Dental benefits

Vision benefits

401K

Job summary

L’Oréal is seeking a Manager - TikTok Shop Content (LDB) in New York. You will own content storytelling, hooks, and analysis to drive brand love and conversion on TikTok and TikTok Shop within the Dermatological Beauty division.

The role blends brand equity with data-driven creativity, collaborating with Medical, Legal, and Regulatory teams while leading end-to-end short-form video production. Hybrid work is available in this role.

Qualifications

• 4+ years in digital marketing and influencer content.
• Strong analytics and data-driven decision making.
• Experience with TikTok or TikTok Shop is a plus.

Responsibilities

• Own content strategy, calendar and storytelling across TikTok and TikTok Shop.
• Lead high-frequency content deployment and copywriting.
• Coordinate with affiliate and TikTok Shop teams for alignment on bundles and events.
• Review content with Medical/Legal/Regulatory to ensure compliance with claims.

Skills

Digital marketing

Influencer marketing

Content production

Social media analytics

Education

Bachelor's degree in Digital Marketing, Advertising, Communications, or related field

Job description

L’Oréal is seeking a Manager - TikTok Shop Content (LDB) in New York. You will own content storytelling, hooks, and analysis to drive brand love and conversion on TikTok and TikTok Shop within the Dermatological Beauty division.

The role blends brand equity with data-driven creativity, collaborating with Medical, Legal, and Regulatory teams while leading end-to-end short-form video production. Hybrid work is available in this role.