Creator Marketing Performance & Insights Manager

TikTok Inc.; Los Angeles (CA); On-site; USD 94,000 - 173,000; Full time

Benefits offered by this job

Medical insurance

401(k)

Job summary

TikTok is seeking a Marketing Manager, Performance & Insights in Los Angeles to evolve how we plan, execute, and measure creator marketing campaigns. This role blends performance strategy with full-funnel planning to drive awareness, adoption, and ROI while collaborating with product marketing, media agencies, and cross-functional teams.

You will own measurement, dashboards, and experimentation—designing A/B tests and learning agendas, building audience segmentation, and guiding budgets to

Qualifications

• Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field.
• 5+ years in marketing analytics or performance marketing.
• Strong command of campaign measurement, audience segmentation, and A/B testing.
• Proficiency in data tools (SQL, Tableau) and dashboard building.
• Ability to communicate complex insights clearly.

Responsibilities

• Develop full-funnel performance marketing strategies driving measurable outcomes across creator perception, acquisition, and engagement.
• Define campaign objectives and coordinate with product marketing, agencies, and stakeholders.
• Analyze campaigns to uncover insights and optimize performance across KPIs.
• Own reporting and dashboards to communicate ROI across marketing objectives.

Skills

Campaign measurement

A/B testing

Audience segmentation

Cross-functional collaboration

Paid media

Data-driven

Creative optimization

Education

Bachelor’s degree in Marketing/Analytics/Marketing Science

Tools

SQL

Tableau

Job description

TikTok is seeking a Marketing Manager, Performance & Insights in Los Angeles to evolve how we plan, execute, and measure creator marketing campaigns. This role blends performance strategy with full-funnel planning to drive awareness, adoption, and ROI while collaborating with product marketing, media agencies, and cross-functional teams.

You will own measurement, dashboards, and experimentation—designing A/B tests and learning agendas, building audience segmentation, and guiding budgets to