TikTok Shop Content Lead — Hybrid, Data-Driven Brand Storytelling

L'Oréal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, dental, vision

401K

Pension plan

Paid time off

Discounted products

Learning & development

Employee resource groups

Wellness programs

Job summary

L'Oréal is seeking a Manager for TikTok Shop Content (LDB) in New York, NY. You will own content storytelling, develop the TikTok strategy, and drive brand equity and conversion while ensuring regulatory compliance.

You will partner with affiliate management and cross-functional teams to execute data-informed campaigns, bundles, and launches, with a hands-on approach to video production as needed.

Qualifications

• 4+ years in digital marketing, creator/influencer marketing, content production, and social media (TikTok focus).
• Bachelor's degree in Digital Marketing, Advertising, Communications, or related field.
• Advanced expertise in social media analytics and translating data into strategy.
• Hands-on short-form video production portfolio (shot and edited) with TikTok/Reels storytelling.
• Comfort working in a highly regulated content environment with Medical/Legal/Regulatory coordination.
• In-office presence three days a week is required for eligible full-time roles.
• Authorization to work in the United States on a full-time, permanent basis.

Responsibilities

• Own content calendar and strategy for TikTok and TikTok Shop.
• Lead high-frequency content deployment and optimize narratives.
• Execute A/B tests on content formats to data-justify outputs.
• Analyze organic and commerce performance via TikTok Business Suite and Seller Center.
• Monitor platform trends and translate data into creative pivots.
• Lead end-to-end TikTok video production, including concepting, scripting, shooting, and editing when needed.
• Partner with Manager, Affiliate and cross-functional teams to align with brand strategy.
• Collaborate with Medical, Legal, and Regulatory for content reviews.

Skills

Digital marketing

Influencer marketing

Content production

Video editing

Analytics

Education

Bachelor's degree in Digital Marketing/Advertising/Communications

Tools

TikTok Analytics

Job description

L'Oréal is seeking a Manager for TikTok Shop Content (LDB) in New York, NY. You will own content storytelling, develop the TikTok strategy, and drive brand equity and conversion while ensuring regulatory compliance.

You will partner with affiliate management and cross-functional teams to execute data-informed campaigns, bundles, and launches, with a hands-on approach to video production as needed.