Texas Area Sales Manager - Beverages | Field Growth

TRIP; United States; On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k

PTO

Calm App membership

Sabbatical after 2 years

Life Insurance

Job summary

TRIP is seeking an Area Sales Manager for Texas to expand distribution across natural, conventional, and specialty retailers. The role is field-based and requires residing in Texas with extensive travel to cover the territory.

You will partner with retailers, distributors, and field teams to grow TRIP’s presence, drive velocity, and secure placements across key accounts including H-E-B, Whole Foods, Sprouts, Target and Walmart.

Qualifications

• 2+ years of beverage or CPG sales experience.
• Strong understanding of retail execution, distribution strategy, and customer behavior.
• Proven ability to build relationships with retailers, distributors, and field teams.

Responsibilities

• Deliver against monthly sales, volume, and distribution goals while achieving overall market objectives.
• Build total distribution within assigned territory by developing relationships with retailers, distributors, brokers, and key stakeholders.
• Identify and open new retail accounts while expanding existing accounts through additional SKUs, facings, cooler placements, secondary displays, and promotional opportunities.
• Manage relationships with distributor field sales teams, motivating and guiding them to execute company sales goals and market objectives.
• Conduct regular route rides with distributor partners and brokers to evaluate performance, identify opportunities, and improve underperforming accounts and routes.
• Manage and grow key retail chain relationships, including new item launches, promotional programs, and retail execution strategies. Secure additional product placements and ensure strong in-store visibility through displays, coolers, and point-of-sale materials.
• Plan and execute in-store samplings, demos, and local activations to drive trial and increase consumer awareness.
• Monitor and maintain inventory levels and proper use of point-of-sale materials across accounts.
• Collaborate with marketing and field teams to implement marketing initiatives that drive brand awareness and market share growth.
• Maintain an updated key account list and actively build strong relationships with key decision-makers.
• Analyze territory performance and provide weekly reporting and forecasting to the Regional Sales Manager.
• Participate in regular sales meetings and distributor management meetings, providing documented reports on distribution, displays, and sales performance.
• Track market performance metrics and identify opportunities for growth and operational improvement.
• Assist with budget management, including incentives, branded merchandise, and sales-related expenses.

Skills

CPG sales

Beverage industry

Communication skills

Tools

Google Suite

Microsoft Office

Slack

Zoom

Job description

TRIP is seeking an Area Sales Manager for Texas to expand distribution across natural, conventional, and specialty retailers. The role is field-based and requires residing in Texas with extensive travel to cover the territory.

You will partner with retailers, distributors, and field teams to grow TRIP’s presence, drive velocity, and secure placements across key accounts including H-E-B, Whole Foods, Sprouts, Target and Walmart.