Territory Wine & Spirits Sales Pro

Badger Liquor Co., Inc.; Fond du Lac (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Badger Liquor is seeking a results-driven Sales Representative to cover Wisconsin, building strong relationships with retailers and hospitality partners while driving portfolio sales of wine, spirits, and non-alcoholic brands. You will present products, develop territory plans, and manage the sales pipeline through regular visits and tastings.

The role requires 1–3 years of sales experience, a high school diploma (Bachelor's preferred), and a valid driver’s license.

Qualifications

• High school diploma or equivalent is required.
• Bachelor's degree in Business, Marketing or related field preferred.
• 1–3 years sales experience preferred.
• Distribution/beverage industry experience preferred.
• Wine/spirits certifications such as CSS, CSW, CWE are a plus.
• Valid driver’s license, proof of insurance and satisfactory driving record required.

Responsibilities

• Build and maintain relationships with existing and new customer accounts.
• Grow sales by identifying opportunities to expand product distribution and increase market share.
• Present new products, promotions, and supplier initiatives to help customers succeed.
• Develop territory plans and account strategies to meet sales goals.
• Manage the sales pipeline through regular customer visits and scheduled calls.
• Analyze sales trends, inventory levels, and customer needs to recommend product mix.

Skills

Relationship building

Negotiation

Presentation skills

Communication

Data analysis

Independent work

Tech-savvy

Wine/spirits knowledge

Education

High school diploma or equivalent

Bachelor's degree in Business/Marketing or related field (preferred)

Wine or spirits certifications CSS/CSW/CWE (plus)

Job description

Badger Liquor is seeking a results-driven Sales Representative to cover Wisconsin, building strong relationships with retailers and hospitality partners while driving portfolio sales of wine, spirits, and non-alcoholic brands. You will present products, develop territory plans, and manage the sales pipeline through regular visits and tastings.

The role requires 1–3 years of sales experience, a high school diploma (Bachelor's preferred), and a valid driver’s license.