Beverage Sales Rep: Grow Brands & Territory

Frank Beverage Group; La Crosse (WI); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Health and dental insurance

401(k) savings plan

Company-paid life insurance

Disability insurance (short/long)

Paid time off

Flexible spending benefits

Job summary

Frank Beverage Group is seeking a Sales Representative to join our Wisconsin-based team. You will build relationships with on‑premise and off‑premise customers, grow distributor brands, and drive sales across a designated territory.

You’ll manage orders, promotions, and inventory while educating customers on product lines and programs. This role requires a flexible schedule, a valid driver’s license, and a passion for customer service.

Qualifications

• High school diploma or equivalent; bachelor’s degree preferred.
• Minimum of one year of sales experience; beverage distribution or related industry preferred.
• Valid driver’s license, reliable vehicle, proof of insurance; mileage reimbursement.
• Flexible schedule including evenings, weekends, and holidays.
• Must obtain liquor salesperson permits.
• Residency near the territory preferred.

Responsibilities

• Build and maintain relationships with on- and off-premise customers.
• Grow product distribution and achieve sales goals through account management.
• Introduce customers to new brands, products, packaging, and promos.
• Educate customers on products, brands, styles, and promotions.
• Manage day-to-day sales process: orders, pricing, promotions, inventory, reporting.
• Merchandise and stock products at retail with organized displays.
• Create and maintain point-of-sale materials and promotions with partners.
• Support on-premise accounts with product presentation and stock.
• Monitor accounts, pricing, inventory, and market trends.
• Identify opportunities and communicate insights to grow the business.
• Collaborate with merchandisers, drivers, suppliers, and teams to enhance service.
• Participate in meetings, events, and customer activities; occasional evenings/weekends.
• Help train and mentor new Sales Relief Representatives.
• Plan daily routes, track progress, and report to management.

Skills

Communication skills

Goal oriented

Customer service

Organizational skills

Detail oriented

Presentation skills

MS Office

eoStar experience

Pricing knowledge

Inventory management

Sales techniques

COGS calculations

Market trends

Independent work

Education

High school diploma

Bachelor's degree preferred

Tools

eoStar

Job description

Frank Beverage Group is seeking a Sales Representative to join our Wisconsin-based team. You will build relationships with on‑premise and off‑premise customers, grow distributor brands, and drive sales across a designated territory.

You’ll manage orders, promotions, and inventory while educating customers on product lines and programs. This role requires a flexible schedule, a valid driver’s license, and a passion for customer service.