Territory Sales Manager

Lakeshore Talent; Minneapolis, Saint Paul (MN, MN); On-site; USD 50,000 - 100,000; Full time

Benefits offered by this job

401(k) match

Paid holidays

Health insurance

Life insurance

Disability insurance

HSA option

Vacation & sick time

Wellness program

Job summary

Merritt Trailers is seeking a Territory Sales Manager to grow sales and market share for their livestock and gooseneck trailer lines. You will manage the full sales pipeline, lead direct livestock trailer sales, develop the gooseneck dealer network, and build lasting customer and dealer relationships across an assigned territory.

The role requires extensive travel (60–80%), across Nebraska, North Dakota, South Dakota, and Minnesota, with a strong track record of closing deals through direct and

Qualifications

• Proven B2B sales experience; trailer/agr/transport experience preferred.
• Independently manage full sales cycle from lead to close.
• Experience building and supporting a dealer network.
• Strong communication and relationship-building skills.
• Familiar with CRM systems; Pipedrive preferred.
• Bachelor's degree or equivalent industry experience preferred.

Responsibilities

• Build and execute territory sales plan aligned with revenue goals.
• Prospect, generate leads, manage opportunities, and close business via direct and dealer channels.
• Recruit, onboard, train, and support dealers to expand territory coverage.
• Strengthen relationships with key accounts and dealer partners through regular communication.
• Review pipeline, backlog, conversion rates, dealer performance, and KPIs.

Skills

B2B sales

Dealer network

CRM management

Sales cycle

Communication

Relationship building

Territory planning

Pipedrive experience

Education

Bachelor's degree in business/marketing/sales

Tools

Pipedrive CRM

Job description

Merritt Trailers is seeking a Territory Sales Manager to grow sales and market share for their livestock and gooseneck trailer lines. You will manage the full sales pipeline, lead direct livestock trailer sales, develop the gooseneck dealer network, and build lasting customer and dealer relationships across an assigned territory.

• Territory/Location: Nebraska, North Dakota, South Dakota, and Minnesota
• Pay: $50,000 base salary plus commission, with total first-year compensation guaranteed at $100,000. The commission guarantee ends when earned commissions exceed $50,000 or after 12 months, whichever occurs first.
• Travel Requirements: Sixty to Eighty percent travel, including forty to sixty percent being overnight travel within the territory (company vehicle and travel reimbursement included)

What you will do:

• Build and execute a territory sales plan aligned with company revenue goals.
• Prospect, generate leads, manage opportunities, and close business across direct and dealer channels.
• Recruit, onboard, train, and support dealers to expand territory coverage and gooseneck trailer sales.
• Strengthen relationships with key accounts and dealer partners through regular communication and joint customer calls when needed.
• Review pipeline, backlog, conversion rates, dealer performance, and other sales metrics to identify opportunities and remove bottlenecks.
• Maintain accurate CRM records and submit timely call reports, activity logs, monthly metrics, and expense reports.
• Partner with marketing and operations, and represent Merritt Trailers at trade shows, conferences, and dealer events.

What you bring:

• Proven B2B sales experience; trailer, agriculture, or transportation industry experience is preferred.
• Ability to independently manage the full sales cycle from lead generation through close.
• Experience building and supporting a dealer network.
• Strong communication, relationship-building, organization, and time-management skills.
• Working knowledge of CRM systems; Pipedrive experience is preferred.
• Familiarity with livestock and gooseneck trailers or the ability to quickly learn technical product specifications.
• Bachelor's degree in business, marketing, sales, or a related field preferred; equivalent industry experience may substitute.
• Clean driving record and driver’s license required
• Stable and growing company with long-term career potential
• Cross-training and skill development opportunities
• Team-oriented environment focused on quality and continuous improvement
• 401(k) with company match
• Seven paid holidays plus one floating holiday annually
• Medical, dental, and vision insurance
• Health Savings Account (HSA) option
• Company-paid life insurance
• Voluntary short-term and long-term disability insurance
• Vacation and sick time accruing upon hire
• Employee Assistance Program (EAP)
• Employee Referral Bonus Program
Wellness Program, including annual health fair screenings to support a healthy lifestyle