Territory Sales Manager

Lakeshore Talent; Fremont (NE); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

401(k) with company match

Health insurance

Dental insurance

Vision insurance

Health Savings Account (HSA)

Life insurance

Voluntary disability insurance

Paid holidays

Floating holiday

Vacation time

EAP

Employee referral bonus

Wellness program

Job summary

Merritt Trailers is seeking a Territory Sales Manager to grow sales and market share for livestock and gooseneck trailer lines in the Nebraska-North Dakota-South Dakota-Minnesota region. You will own the full sales cycle, develop the dealer network, and drive revenue through direct and dealer channels.

Ideal candidates have proven B2B sales experience, strong relationship skills, and the ability to manage CRM and pipeline reporting. Travel within the territory is extensive.

Qualifications

• Proven B2B sales experience, preferably in trailers, agriculture, or transportation.
• Ability to manage full sales cycle from lead to close.
• Experience building and supporting a dealer network.
• Strong communication and relationship skills.
• CRM experience; Pipedrive preferred.
• Bachelor’s degree or equivalent industry experience.

Responsibilities

• Build and execute a territory sales plan aligned with revenue goals.
• Prospect, generate leads, manage opportunities, and close business with direct and dealer channels.
• Recruit, onboard, train, and support dealers to expand territory coverage.
• Strengthen relationships with key accounts and dealer partners.
• Review pipeline, backlog, and metrics to identify opportunities and bottlenecks.
• Maintain CRM records and submit timely reports.
• Partner with marketing and operations; represent at trade shows and events.

Skills

Proven B2B sales

Dealers network building

CRM knowledge

Pipedrive experience

Strong communication

Relationship management

Education

Bachelor’s degree in business/marketing/sales or related

Tools

CRM systems

Pipedrive

Job description

Merritt Trailers is seeking a Territory Sales Manager to grow sales and market share for their livestock and gooseneck trailer lines. You will manage the full sales pipeline, lead direct livestock trailer sales, develop the gooseneck dealer network, and build lasting customer and dealer relationships across an assigned territory.

• Territory/Location: Nebraska, North Dakota, South Dakota, and Minnesota
• Pay: $50,000 base salary plus commission, with total first-year compensation guaranteed at $100,000. The commission guarantee ends when earned commissions exceed $50,000 or after 12 months, whichever occurs first.
• Travel Requirements: Sixty to Eighty percent travel, including forty to sixty percent being overnight travel within the territory (company vehicle and travel reimbursement included)

What you will do:

• Build and execute a territory sales plan aligned with company revenue goals.
• Prospect, generate leads, manage opportunities, and close business across direct and dealer channels.
• Recruit, onboard, train, and support dealers to expand territory coverage and gooseneck trailer sales.
• Strengthen relationships with key accounts and dealer partners through regular communication and joint customer calls when needed.
• Review pipeline, backlog, conversion rates, dealer performance, and other sales metrics to identify opportunities and remove bottlenecks.
• Maintain accurate CRM records and submit timely call reports, activity logs, monthly metrics, and expense reports.
• Partner with marketing and operations, and represent Merritt Trailers at trade shows, conferences, and dealer events.

What you bring:

• Proven B2B sales experience; trailer, agriculture, or transportation industry experience is preferred.
• Ability to independently manage the full sales cycle from lead generation through close.
• Experience building and supporting a dealer network.
• Strong communication, relationship-building, organization, and time-management skills.
• Working knowledge of CRM systems; Pipedrive experience is preferred.
• Familiarity with livestock and gooseneck trailers or the ability to quickly learn technical product specifications.
• Bachelor’s degree in business, marketing, sales, or a related field preferred; equivalent industry experience may substitute.
• Clean driving record and driver’s license required

Why Join Merritt Trailers?

• Stable and growing company with long-term career potential
• Cross-training and skill development opportunities
• Team-oriented environment focused on quality and continuous improvement
• 401(k) with company match
• Seven paid holidays plus one floating holiday annually
• Medical, dental, and vision insurance
• Health Savings Account (HSA) option
• Company-paid life insurance
• Voluntary short-term and long-term disability insurance
• Vacation and sick time accruing upon hire
• Employee Assistance Program (EAP)
• Employee Referral Bonus Program
• Wellness Program, including annual health fair screenings to support a healthy lifestyle