Territory Field Marketing Lead & Team Builder

Stronghouse; Massachusetts; On-site; USD 70,000 - 110,000; Full time

Job summary

Stronghouse in Massachusetts is seeking a Territory Field Marketing Manager to drive customer acquisition and brand awareness through high-impact field programs.

You will recruit, train, and lead field teams across events and big-box locations, manage budgets, calendars, and CRM, and report on KPI-driven results. The role requires hands-on leadership, travel within the territory, and a focus on measurable growth.

Qualifications

• Experience hiring, training, and managing teams.
• Background in event marketing or big-box retail.
• Proven success exceeding lead generation targets.
• Ability to work evenings and weekends.
• Experience in fast-paced environments.

Responsibilities

• Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box).
• Lead onboarding, coaching, performance management, and team development initiatives.
• Execute training programs aligned with company standards.
• Manage and track KPIs including leads, appointments, conversion rates, and ROI.
• Plan and execute high-volume lead generation campaigns.
• Develop territory-specific strategies to maximize engagement.
• Coordinate event logistics including staffing, scheduling, and materials.
• Generate leads personally while leading by example.
• Build and maintain relationships with retail partners and event organizers.
• Oversee territory operations including event calendars, inventory, and logistics.
• Maintain CRM accuracy and provide performance reporting.
• Ensure compliance with company standards and partner requirements.
• Finding, coordinating, booking, and executing events within the territory.
• Maintaining labor and expenses within the budget.

Skills

Leadership

Team management

Event marketing

CRM

Data analysis

Communication

Budget management

Travel readiness

Tools

CRM software

Job description

Stronghouse in Massachusetts is seeking a Territory Field Marketing Manager to drive customer acquisition and brand awareness through high-impact field programs.

You will recruit, train, and lead field teams across events and big-box locations, manage budgets, calendars, and CRM, and report on KPI-driven results. The role requires hands-on leadership, travel within the territory, and a focus on measurable growth.