Territory Event Marketing Lead

Stronghouse Sales - Retail; Massachusetts; On-site; USD 70,000 - 95,000; Full time

Job summary

Stronghouse Sales - Retail in Massachusetts is seeking a Territory Event Marketing Manager to drive customer acquisition and brand awareness through field programs across MA/RI/CT. You will recruit, train, and manage field teams, and execute lead-generation strategies at events and big-box locations.

The role requires hands-on leadership, the ability to scale high-performing teams, and delivering measurable results.

Qualifications

• Experience hiring, training, and managing field marketing teams.
• Background in event marketing or big-box retail.
• Proven success exceeding lead generation targets.
• Ability to work evenings and weekends.
• Experience in fast-paced environments.

Responsibilities

• Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)
• Lead onboarding, coaching, performance management, and team development initiatives
• Execute training programs aligned with company standards
• Manage and track KPIs including leads, appointments, conversion rates, and ROI
• Plan and execute high-volume lead generation campaigns
• Develop territory-specific strategies to maximize engagement
• Coordinate event logistics including staffing, scheduling, and materials
• Generate leads personally while leading by example
• Build and maintain relationships with retail partners and event organizers
• Oversee territory operations including event calendars, inventory, and logistics
• Maintain CRM accuracy and provide performance reporting
• Ensure compliance with company standards and partner requirements
• Finding, coordinating, booking, and executing events within the territory
• Maintaining labor and expenses within the budget

Skills

Leadership

Communication

Interpersonal skills

Data analysis

CRM systems

Organization

Job description

Stronghouse Sales - Retail in Massachusetts is seeking a Territory Event Marketing Manager to drive customer acquisition and brand awareness through field programs across MA/RI/CT. You will recruit, train, and manage field teams, and execute lead-generation strategies at events and big-box locations.

The role requires hands-on leadership, the ability to scale high-performing teams, and delivering measurable results.