Territory Event Marketing Manager (MA/RI/CT)

Stronghouse; Massachusetts; Vor Ort; USD 70.000 - 110.000; Vollzeit

Zusammenfassung

Stronghouse in Massachusetts is seeking a Territory Field Marketing Manager to drive customer acquisition and brand awareness through high-impact field programs.

You will recruit, train, and lead field teams across events and big-box locations, manage budgets, calendars, and CRM, and report on KPI-driven results. The role requires hands-on leadership, travel within the territory, and a focus on measurable growth.

Qualifikationen

• Experience hiring, training, and managing teams.
• Background in event marketing or big-box retail.
• Proven success exceeding lead generation targets.
• Ability to work evenings and weekends.
• Experience in fast-paced environments.

Aufgaben

• Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box).
• Lead onboarding, coaching, performance management, and team development initiatives.
• Execute training programs aligned with company standards.
• Manage and track KPIs including leads, appointments, conversion rates, and ROI.
• Plan and execute high-volume lead generation campaigns.
• Develop territory-specific strategies to maximize engagement.
• Coordinate event logistics including staffing, scheduling, and materials.
• Generate leads personally while leading by example.
• Build and maintain relationships with retail partners and event organizers.
• Oversee territory operations including event calendars, inventory, and logistics.
• Maintain CRM accuracy and provide performance reporting.
• Ensure compliance with company standards and partner requirements.
• Finding, coordinating, booking, and executing events within the territory.
• Maintaining labor and expenses within the budget.

Kenntnisse

Leadership

Team management

Event marketing

CRM

Data analysis

Communication

Budget management

Travel readiness

Tools

CRM software

Jobbeschreibung

AboutStronghouse

Strong on the Inside & Out. We know nothing’smore valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers’ attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes.

Position Summary

The Territory Field Marketing Manager drives customer acquisition and brand awareness through high-impact field marketing programs. This role leads to the recruiting, training,
and management of field teams while executing lead-generation strategies across events
and big-box retail locations. The ideal candidate is a hands‑on leader with a proven ability
to scale high-performing teams and deliver measurable results.

Key Responsibilities

• Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)


• Lead onboarding, coaching, performance management, and team development initiatives


• Execute training programs aligned with company standards


• Manage and track KPIs including leads, appointments, conversion rates, and ROI


• Plan and execute high-volume lead generation campaigns


• Develop territory-specific strategies to maximize engagement


• Coordinate event logistics including staffing, scheduling, and materials


• Generate leads personally while leading by example


• Build and maintain relationships with retail partners and event organizers


• Oversee territory operations including event calendars, inventory, and logistics


• Maintain CRM accuracy and provide performance reporting


• Ensure compliance with company standards and partner requirements


• Finding, coordinating, booking, and executing events within the territory


• Maintaining labor and expenses within the budget

Qualifications

• Experience hiring, training, and managing teams


• Background in event marketing or big-box retail


• Proven success exceeding lead generation targets


• Ability to work evenings and weekends


• Experience in fast-paced environments

Knowledge, Skills, and Abilities

• Strong leadership and coaching skills


• Excellent communication and interpersonal abilities


• Sales-driven mindset and customer engagement


• Ability to analyze data and optimize performance


• Experience with CRM systems


• Highly organized and results-oriented

Travel Requirements

• Frequent travel within assigned territory


• Regular on-site presence at events and retail locations


• Travel for team oversight and event execution