Territory Field Marketing Manager, Events (MA/RI/CT)

Stronghouse Sales - Retail; Massachusetts; On-site; USD 70,000 - 95,000; Full time

Job summary

Stronghouse Sales - Retail in Massachusetts is seeking a Territory Event Marketing Manager to drive customer acquisition and brand awareness through field programs across MA/RI/CT. You will recruit, train, and manage field teams, and execute lead-generation strategies at events and big-box locations.

The role requires hands-on leadership, the ability to scale high-performing teams, and delivering measurable results.

Qualifications

• Experience hiring, training, and managing field marketing teams.
• Background in event marketing or big-box retail.
• Proven success exceeding lead generation targets.
• Ability to work evenings and weekends.
• Experience in fast-paced environments.

Responsibilities

• Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)
• Lead onboarding, coaching, performance management, and team development initiatives
• Execute training programs aligned with company standards
• Manage and track KPIs including leads, appointments, conversion rates, and ROI
• Plan and execute high-volume lead generation campaigns
• Develop territory-specific strategies to maximize engagement
• Coordinate event logistics including staffing, scheduling, and materials
• Generate leads personally while leading by example
• Build and maintain relationships with retail partners and event organizers
• Oversee territory operations including event calendars, inventory, and logistics
• Maintain CRM accuracy and provide performance reporting
• Ensure compliance with company standards and partner requirements
• Finding, coordinating, booking, and executing events within the territory
• Maintaining labor and expenses within the budget

Skills

Leadership

Communication

Interpersonal skills

Data analysis

CRM systems

Organization

Job description

Territory Event Marketing Manager (MA/RI/CT)

Massachusetts

About Stronghouse Strong on the Inside & Out. We know nothing's more valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers’ attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes.

Position Summary The Territory Field Marketing Manager drives customer acquisition and brand awareness through high-impact field marketing programs. This role leads to the recruiting, training, and management of field teams while executing lead-generation strategies across events and big-box retail locations. The ideal candidate is a hands‑on leader with a proven ability to scale high-performing teams and deliver measurable results.

Key Responsibilities

• Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)
• Lead onboarding, coaching, performance management, and team development initiatives
• Execute training programs aligned with company standards
• Manage and track KPIs including leads, appointments, conversion rates, and ROI
• Plan and execute high-volume lead generation campaigns
• Develop territory-specific strategies to maximize engagement
• Coordinate event logistics including staffing, scheduling, and materials
• Generate leads personally while leading by example
• Build and maintain relationships with retail partners and event organizers
• Oversee territory operations including event calendars, inventory, and logistics
• Maintain CRM accuracy and provide performance reporting
• Ensure compliance with company standards and partner requirements
• Finding, coordinating, booking, and executing events within the territory
• Maintaining labor and expenses within the budget

Qualifications

• Experience hiring, training, and managing teams
• Background in event marketing or big‑box retail
• Proven success exceeding lead generation targets
• Ability to work evenings and weekends
• Experience in fast‑paced environments

Knowledge, Skills, and Abilities

• Strong leadership and coaching skills
• Excellent communication and interpersonal abilities
• Sales‑driven mindset and customer engagement
• Ability to analyze data and optimize performance
• Experience with CRM systems
• Highly organized and results‑oriented

Travel Requirements

• Frequent travel within assigned territory
• Regular on‑site presence at events and retail locations
• Travel for team oversight and event execution

As set forth in Stronghouse Sales - Retail’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.