Territory Beverage Sales Leader Local Activation and Growth

Bero Brewing Company; Boston (MA); On-site; USD 65,000 - 95,000; Full time

Job summary

BERO Brewing Company is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within an assigned territory in the Boston area. You will translate brand strategy into flawless execution and manage distributor performance with local market activation.

The role requires 1–4 years of beverage sales experience, strong communication skills, and the ability to travel locally.

Qualifications

• 1–4+ years of beverage sales experience.
• Experience working in off-premise retail, chain accounts, and on-premise sales.
• Proficient in Microsoft Office Suite and VIP reporting software.
• Ability to lift/move cases and POS materials as needed.
• Frequent local travel required.
• Passion for the non-alcoholic beverage movement.

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build strong relationships with retailers, chain partners, and on-premise operators to secure new placements, expand shelf space, and deliver best-in-class execution.
• Partner with distributor sales reps and chain teams to ensure alignment on priorities and consistent execution of planograms, promotions, resets, and pricing/programming.
• Execute local market programs, merchandising standards, and account-level activations that bring the BERO brand to life.
• Conduct regular account visits and market rides to assess execution, identify new opportunities, and maintain BERO’s presence across the territory.
• Track and report sales performance, competitive insights, and account activity; maintain accurate CRM/SRS updates.
• Manage POS materials, inventory needs, and field assets to support impactful in-market execution.
• Share key market insights and performance trends with the Regional Sales Manager to support strategy and growth planning.

Skills

Beverage sales experience

Strong communication skills

Independent field sales

Tools

Microsoft Office Suite

VIP reporting software

Job description

BERO Brewing Company is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within an assigned territory in the Boston area. You will translate brand strategy into flawless execution and manage distributor performance with local market activation.

The role requires 1–4 years of beverage sales experience, strong communication skills, and the ability to travel locally.