Field Sales Leader – Beverage Territory Growth

BERO; Boston (MA); On-site; USD 60,000 - 90,000; Full time

Job summary

BERO is seeking an Area Sales Manager in the Boston area to drive growth across off-premise retail, chain accounts, and on-premise within the assigned territory. You will execute BERO’s sales strategies at the street level, building relationships with retailers, chain partners, and distributor teams to increase distribution, visibility, and velocity.

The role requires a highly driven self-starter who thrives in the field, understands channel nuances, and translates brand strategy into flawless

Qualifications

• 1–4 years of beverage sales experience
• Experience in off-premise and on-premise sales
• Proven success growing accounts across multiple channels
• Strong communication and relationship-building skills
• Organized, independent in the field
• Ability to lift/move cases and POS materials
• Frequent local travel
• Proficient in Microsoft Office Suite & VIP reporting software
• Passion for the non-alcoholic beverage movement

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build strong relationships with retailers, chain partners, and on-premise operators to secure new placements, expand shelf space, and deliver best-in-class execution.
• Partner with distributor sales reps and chain teams to ensure alignment on priorities and consistent execution of planograms, promotions, resets, and pricing/programming.
• Execute local market programs, merchandising standards, and account-level activations that bring the BERO brand to life.
• Conduct regular account visits and market rides to assess execution, identify new opportunities, and maintain BERO’s presence across the territory.
• Track and report sales performance, competitive insights, and account activity; maintain accurate CRM/SRS updates.
• Manage POS materials, inventory needs, and field assets to support impactful in-market execution.
• Share key market insights and performance trends with the Regional Sales Manager to support strategy and growth planning.

Skills

Field sales

Relationship building

Communication skills

Independence/self-motivation

Tools

Microsoft Office Suite

VIP reporting software

Job description

BERO is seeking an Area Sales Manager in the Boston area to drive growth across off-premise retail, chain accounts, and on-premise within the assigned territory. You will execute BERO’s sales strategies at the street level, building relationships with retailers, chain partners, and distributor teams to increase distribution, visibility, and velocity.

The role requires a highly driven self-starter who thrives in the field, understands channel nuances, and translates brand strategy into flawless