Territory Beverage Sales Lead - Growth & Activation

Bero Brewing Company; Chicago, Northern (IL, KY); On-site; USD 65,000 - 90,000; Full time

Job summary

The Area Sales Manager at Bero Brewing Company drives growth across off-premise retail, chain accounts, and on-premise within the assigned territory.

You will build relationships with retailers, chain partners, and distributor teams to increase distribution, visibility, and velocity, translating brand strategy into flawless execution.

The role requires field-driven initiative, local market activation, distributor engagement, and accurate CRM updates to support regional sales planning.

Qualifications

• 1–4 years of beverage sales experience.
• Experience in off-premise, chain accounts and on-premise sales.
• Proven success growing accounts and executing programming across multiple channels.

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build relationships with retailers, chain partners, and on-premise operators to secure placements.
• Coordinate with distributor sales reps to ensure alignment on priorities and planograms.
• Execute local market programs and account-level activations for the BERO brand.
• Conduct regular account visits and market rides to assess execution and opportunities.
• Track sales performance, insights, and account activity; maintain CRM/SRS updates.
• Manage POS materials, inventory, and field assets.
• Share market insights with the Regional Sales Manager to support strategy.

Skills

Beverage sales

Relationship building

Account management

Field sales

CRM software

MS Office

Tools

VIP reporting software

Microsoft Office Suite

Job description

The Area Sales Manager at Bero Brewing Company drives growth across off-premise retail, chain accounts, and on-premise within the assigned territory.

You will build relationships with retailers, chain partners, and distributor teams to increase distribution, visibility, and velocity, translating brand strategy into flawless execution.

The role requires field-driven initiative, local market activation, distributor engagement, and accurate CRM updates to support regional sales planning.