Territory Beverage Sales Leader

BERO; Denver (CO); On-site; USD 70,000 - 95,000; Full time

Job summary

BERO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within the Denver area. You will translate brand strategy into flawless execution in the field, building strong relationships with retailers, distributors, and partners.

You will manage distributor performance, activate local programs, track performance, and report insights to the Regional Sales Manager to fuel growth across every channel.

Qualifications

• Strong communication and relationship-building skills required.
• Highly organized and able to work independently in the field.
• Frequent local travel and ability to lift/move materials as needed.

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build relationships with retailers, chain partners, and on-premise operators to secure placements and expand shelf space.
• Coordinate with distributor reps and chain teams to ensure alignment on priorities and execution of plans.
• Execute local market programs, merchandising standards, and activations bringing the BERO brand to life.
• Perform regular account visits to assess execution and identify opportunities; maintain CRM/SRS updates.
• Share market insights with Regional Sales Manager to support growth planning.

Skills

Communication skills

Relationship-building

Field sales

Organized

Independent

Tools

Microsoft Office

VIP reporting software

CRM/SRS software

Job description

BERO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within the Denver area. You will translate brand strategy into flawless execution in the field, building strong relationships with retailers, distributors, and partners.

You will manage distributor performance, activate local programs, track performance, and report insights to the Regional Sales Manager to fuel growth across every channel.