Field Beverage Growth Lead - Channel Activation & Sales

BERO; Seattle (WA); On-site; USD 70,000 - 100,000; Full time

Job summary

BERO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within the Seattle territory. You will translate brand strategy into flawless execution by partnering with retailers, chain partners, and distributor teams.

In this field-based role, you will manage distributor performance, activation at store level, and local market programs, while providing insights to the Regional Sales Manager and supporting national plans.

Qualifications

• 1–4 years beverage sales experience
• Experience in off-premise retail, chain accounts, and on-premise sales
• Proven success growing accounts across multiple channels
• Strong communication and relationship-building skills
• Highly organized, accountable, and able to work independently in the field
• Ability to lift/move cases and POS materials as needed
• Frequent local travel required
• Proficient in Microsoft Office Suite & VIP reporting software
• Passion for the non‑alcoholic beverage movement

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build strong relationships with retailers, chain partners, and on-premise operators to secure new placements and expand shelf space.
• Partner with distributor sales reps and chain teams to align on priorities and execution of planograms, promotions, resets, and pricing.
• Execute local market programs, merchandising standards, and account-level activations that bring the BERO brand to life.
• Conduct regular account visits and market rides to assess execution and identify opportunities.
• Track and report sales performance, competitive insights, and account activity; maintain CRM/SRS updates.
• Manage POS materials, inventory needs, and field assets to support in-market execution.
• Share key market insights with the Regional Sales Manager to support strategy and growth planning

Skills

Communication

Relationship-building

Organized

Independent field work

Travel readiness

MS Office

VIP reporting software

Non-alcoholic beverage passion

Tools

Microsoft Office Suite

VIP reporting software

Job description

BERO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within the Seattle territory. You will translate brand strategy into flawless execution by partnering with retailers, chain partners, and distributor teams.

In this field-based role, you will manage distributor performance, activation at store level, and local market programs, while providing insights to the Regional Sales Manager and supporting national plans.